Here are the ten most popular articles, based on the number of page views, that we published in January 2014. Articles we published earlier in the month are more likely to make the list than later ones.
At the close of September 2013, during the same week that Google stripped keyword data from Google Analytics accounts, it announced the Hummingbird update. But Hummingbird was no mere algorithm change. It was an entirely new algorithm, a new way for Google to pull search results from its vast database of information on the web. Read Article…
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“Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Read Article…
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As the management guru Peter Drucker once said, “What’s measured improves.” While we all want better results, the marketers who focus on what really matters will get better results, faster. Focusing on the right metrics is a good start. Here, in order of importance, are the content marketing metrics that matter. Read Article…
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The beginning of 2014 is a good time to take a fresh look at your online marketing strategy. Below are links to articles, along with my commentary, to help you run your business more effectively. While the articles are broken down into sections for easier scanning, all relate to providing your customer or prospect with the best user experience. Read Article…
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Businesses are increasingly turning to pay-per-click advertising on social media sites to reach customers and prospects. Twitter Ads are one way to do this. Many business executives wrongly assume that Twitter is just a place for people to tell others what they are having for lunch. Read Article…
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Pinterest is irresistible to many marketers. With its image-focused content, Pinterest’s appeal to consumers is widespread. Many B-to-C companies (ecommerce companies in particular) have therefore found success working through Pinterest. But it also deserves to be a go-to channel for B-to-B marketers. Read Article…
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Consumers increasingly access the Internet via mobile devices. Businesses should know how their websites are responding to mobile devices, to improve web marketing efforts. Whether you are employing a responsive design that resizes and rearranges itself based on mobile versus desktop visits… Read Article…
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Advertising with Google can seem daunting and expensive if you don’t know what you’re doing. Other than learning Google’s system, the best thing you can do is test your ads against each other for optimal results. The biggest mistake people make is running an ad without testing it to see if it could generate more profit — it nearly always can. Read Article…
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In the real world, a consumer’s decision to purchase a product or service is influenced by many factors, which often overlap each other during the process. One-time ecommerce purchases may require less deliberation than, say, sales that are generated from a lead generation website, passed to a sales team… Read Article…
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Consumers visit social channels for entertainment, to get information, to gain status by access or comprehension of posted information, and to socialize. Simply plugging a brand or product into social channels is not going to be effective. Too many social marketing efforts fail to recognize the vital importance of posting content that people actually care about. Read Article…
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