Local businesses need reliable information to help their online marketing efforts. Below are 15 links to articles that contain ideas, strategies, and news.
Want more articles on a specific topic? Let me know in the comments section below.
“Local Landscaper Semantic Search Success Story” by Pepper Oldziey, PepperGraphics
This is a fictionalized story of a landscaper’s success with marketing his business online. An integrated approach — website, social media, referrals — is presented. It’s doable, even for a busy business owner. While this story is about a landscaper, it can easily be adapted by other small businesses.
“Free Local SEO Tools that Belong in Your Kit” by Miriam Ellis, The Moz Blog, January 14, 2014
Local businesses should read this article. It includes many of the tools that search professionals use as a starting point and will help with your online marketing efforts, including local search, conversion tracking, review generation and getting the code you need for your website. Included tools will help claim, check, and update your local listings, ask for reviews, provide code that you or your website designer should add, including schemas (special instructions for search engines) and a direction widget. In all, the article contains 14 tools to help you see how your business is represented in the local search engines and where there is room for improvement.
“SMS Marketing For Small Business” by Jason Clegg, Social Media Today, January 6, 2014
Should you be using text messaging in your business, even if you are a small business? This article provides an overview of SMS or text marketing and offers examples of how you can use it.
“Your Approach to Organic Search Is Obsolete: How to Evolve in 2014? by Mike Tekula, Distilled, January 21, 2014
Search engine optimization isn’t what it was even a year ago. It has changed and much of that is because of technological innovations, many initiated by Google. Businesses need to adapt. This article explains many of the new SEO tactics, including targeting topics and audiences, tracking the performance of your key landing pages, and integrating SEO into your entire marketing team and plan.
“How I doubled my unique visitors in six months (and tripled them in a year)” by Stacey Roberts, Problogger, January 17, 2014
The owner of Veggie Mama, a producer of vegetable snacks, shares how she doubled her blog readership with eight actionable tips that are doable and can easily be tied to your business’ strategy. Interacting with your current readership, expanding your audience outside your niche, and taking advantage of Pinterest and many of the various social media outlets are among her approaches.
“How Your Content Marketing Strategy Could Ruin Your Business” by Tracy Vides, Smedio, January 2014
“Content marketing is still marketing and it calls for complete commitment to the cause. The cause, by the way, is to engage prospects, customers, and other stakeholders with stories and information packed with value.” This is just one of the many points the author makes in this article that also touts impact and persuasion — as well as an eye on results — are key.
“11 A/B Split Testing Mistakes I See Businesses Make All The Time” by Peep Laja, ConversionXL, January 21, 2014
This article contains solid information on how to do A/B tests correctly and how to avoid mistakes. What I like about this piece is that it lists the problems, then explains the issue: how it comes to be and what can be done to fix it. It even tells you when you should just make radical changes and avoid conventional testing.
“Web Performance Is User Experience” by Lara Swanson, O’Reilly Programming, January 14, 2014
If you’re a local business owner, don’t let this series of articles scare you. The concept of why fast page loads are essential for your website, especially as mobile visitors are increasing, is important. The tips offered can be shared with your web team. This is the first in a series of articles that provides information and methods for increasing the performance of your website by reducing your page size and increasing your site speed.
“The Essentials of Community Building” by Mackenzie Fogelson, Mack Web Solutions/SlideShare, January 16, 2014
Reaching your target customers and interacting with them is social media. It’s about building a community and thus engagement. This comprehensive SlideShare presentation is for any business using or planning to use social media as a way of interacting with your customers and growing that audience. If your business is just getting started in social media, this guide will provide you with actionable tools, processes, and ways to measure results. If you’re already successful, you may discover resources or tips to build upon your success.
“The Smart Marketer Guide To Facebook’s 15 Ad Types” by Dennis Yu, Social Fresh, January 21, 2014
Need to advertise on Facebook? It can get overwhelming trying to decide which approach to take. This comprehensive guide provides information on the ad types; where to place ads; when to use pictures or text. Your head may still spin when you read this article, but you’ll have a reference to use that will help you narrow down your choices.
“Hosting a Hangout on Air” by Eric Enge, Digital Marketing Excellence Show, January 17, 2017
Google+ Hangouts offer businesses a way to meet, engage, and share knowledge with their current or prospective customers. Hosting one is free, but takes planning. From my personal experience, it also takes some time getting use to the technology. Once you do, however, it a helpful free tool that you can use in your marketing efforts and overall business strategy. This video, less than 4 minutes, provides you with some tips for getting comfortable hosting a Hangout and for helping any guests do the same.
“5 Super Awesome Tips for Leveraging G+ For SEO” by Phil Singleton, B2C, January 17, 2014
This article has good advice, especially for taking advantage of some of Google+ widgets and tools for building a quality audience as part of your engagement strategy.
“The Keys to Success for Online Video Marketing” by Dan Dinsmore and Lawrence Basso, OnlineVideo.net, January 27, 2014
Businesses don’t need a large marketing budget to use video effectively. Follow these four tips for making your video strategy work for your local business, including staying true to your business and connecting with your customers. Video can make your product or service stand out.
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