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3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

<a id="dd_start"></A><img alt="Unlock Social Media Success" class="alignright size-full wp-image-16457" height="240" src="/unlock-social-content-success.jpg" width="300">When marketers approach Content Marketing and Social Media as a symbiotic relationship, there’s no limit to the business goals you can achieve.To make that happen, marketers really need to start raising the bar on their approach.It’s far too easy to get caught up in the distractions of the latest social media and content marketing tactics. Unlocking success with social media and content marketing means developing a <a href="http://www.toprankblog.com/2014/01/digital-marketing-strategy-vs-tactics/">solid strategy</A>: A thoughtful, data-informed approach with goals, defined target audience and measurable outcomes that you monitor and optimize for.This post outlines 3 simple ideas that can help you break free of the crowded marketplace of content and social media du jour to stand out with those that matter most to your business.Where content is involved, marketing goals that are accountable to Attract, Engage and Convert objectives amongst a target segment of customers can be achieved by understanding the relationship between buyers and information used during the sales cycle.These goals answer key questions about how the content program will attract the right audience, engage them in a meaningful way and ultimately convert them from one stage to the next, resulting in a lead and sale.Discover, Consume, Act: The Three Soldiers of Content MarketingIt’s essential to understand (or at least hypothesize) how your target customer Discovers information when seeking solutions everywhere from first Awareness to Consideration to Purchase. What language do they use to describe their pain? Their perceived objective? What do they search for and talk about on the social web that leads them to discovery of solutions information?Additionally, it means understanding your target audience preferences for Consuming information, whether it’s video, long form text, tips or case studies. Information consumption preferences matter with devices too – desktop, tablet, mobile or internet “things” like Google Glass.  From first discovery to the nurturing phase to transaction, knowing your target audience information consumption preferences will help you optimize their experience.Lastly, the information journey should lead the target customer through the sales cycle by taking Action. From a Facebook follower to an email subscriber to a demo webinar attendee to an initial sales conversation – each of these types of experiences with your target audience along the buying cycle can be forecast and planned to help prospects lead themselves to the next logical step in their journey.<img alt="Socialize Content Marketing" class="alignnone size-full wp-image-16459" height="98" src="/2-b.png" width="100">The time to decide where to promote your awesome content through social channels is not the day it publishes. Many companies simply reply on paid social advertising as a sequential step in their content marketing programs vs. building social into the content planning process itself.How can you build social into content planning? It depends on your community and objectives, but here are 3 ways:Participation – Involve members of your community in the content creation process. Whether it’s current customers or industry thought leaders, co-created content means an investment by participants into something that, collectively, is much bigger and full of awesome than what they would normally create on their own. To be a part of that brings clout and it inspires social sharing.Anticipation – In your content plan, develop sequential content assets that build upon each other to form a whole. Whether it’s a series of videos that come together like pieces of a puzzle or a list that recognizes people in the industry, great content can create anticipation to see what comes next. That anticipation is like a powder keg of social sharing – but only if your content delivers on the promise of awesome.Coordination – The point of growing social networks isn’t just social proof with high fan, friend and follower counts. It’s to engage that community to your mutual benefit. Content plans that coordinate amplification in advance with employees, customers, industry thought leaders, bloggers and members of the media can provide amazing exposure. This kind of planned outreach to help you promote your content needs to happen in advance in a relevant, personalized way with proper context for best results.<img alt="Help buyers learn and feel" class="alignnone size-full wp-image-16460" height="97" src="/3-b.png" width="100">Content competition is tough and it’s only going to get tougher as more brands become publishers and more consumers are also empowered to publish. It’s simply not enough to deliver the right information at the right time during the buying cycle.Informing and helping buyers learn about the right solutions for them along with an experience that connects on an emotional level is very powerful. It’s not easy, but it’s a big part of standing out and creating an experience that richly engages your buyer and differentiates your brand.There’s a saying that “People buy based on emotion and justify with logic”. Whether it’s a universal truth or not, the fact is, emotion can play a huge part in creating a more meaningful experience for buyers as they decide which information sources to rely on during their buying journey.Content plans that anticipate the questions buyers have at each stage of the buying cycle will use the answers to form their content planning. Brands that stand out with their content will take the extra step to understand the emotional motivations for those questions and create stories, visual media and otherwise engaging experiences to connect with buyers on both an intellectual level (facts, features and benefits) as well as an emotional level (empathy with the pain/trouble, feeling when problem is solved, humor, joy, trust, surprise).Ethos, Pathos, and Logos - There’s a great article in the <a href="http://www.newyorker.com/online/blogs/elements/2014/01/the-six-things-that-make-stories-go-viral-will-amaze-and-maybe-infuriate-you.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.newyorker.com/online/blogs/elements/2014/01/the-six-things-that-make-stories-go-viral-will-amaze-and-maybe-infuriate-you.html');" target="_blank">New Yorker</A> that talks about modes of persuasion referenced in Aristotle’s “On Rhetoric”: Ethos, Pathos, and Logos.  So much of B2B marketing is focused on the credibility of the brand and the logic of things, the “information”. Beyond the facts, visual experiences are pretty powerful for connecting with B2B “humans”.  Creating an experience buyers can feel and connect to at some emotional level “ethos” is what smarties like MarketingProfs, Marketo and LinkedIn are doing with their visually focused content.Along with a unified strategy, common goals and aligned resources, some of the digital marketing skills necessary to implement these key principles include:Customer SegmentationCreating Buy Cycle StoriesDeveloping Social ContentPortioning the Right Mix of Content Creation and CurationHigh Impact Social AmplificationCommunity Growth and EngagementNurturing and Marketing AutomationMonitoring, Performance OptimizationProgram Measurement Across ChannelsThe challenge is for you to decide which of these skills you’re going to master and which will be distributed amongst your internal team and outside resources.How are you using these principles in your content marketing and social media integration? What new skills are you developing personally or as an organization to raise the bar on your content marketing performance?<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/XgjHBhaq8pw/" rel="nofollow" target="_blank">View the original article here</a>

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

When marketers approach Content Marketing and Social Media as a symbiotic relationship, there’s no limit to the business goals you can achi...

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06.11

Content Strategy Interview with Jonathon Colman of Facebook

<a id="dd_start"></A>As of February 2014, that’s about how many active monthly users there are of Facebook. Imagine the content that gets created amongst all those connections – updates, photos, videos, blogging and plenty of cats.But Facebook isn’t what this post is about. Not exactly.The subject of today’s post is <a href="http://www.jonathoncolman.org/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.jonathoncolman.org');" target="_blank">Jonathon Colman</A>, a Content Strategist at Facebook. Jonathon and I first met when I was programming a Search Marketing track for ad:tech. I had known of him through his participation in the search marketing industry and really appreciated his results focused approach to optimizing online marketing performance.As a SEO at REI, Jonathon could not only show much revenue per keyword the company was making but also how much revenue was being lost because of slow loading web pages.  I noticed he was also very attune to customer experience and content – something many SEOs are just catching on to now.An insatiable learner (Masters in Information Science), wicked smart, focused on results, kind and thoughtful, Jonathan is definitely someone you can learn a lot from. In this interview he shares his journey from REI SEO to <a href="http://www.facebook.com/jcolman" onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/jcolman');" target="_blank">Content Strategist at Facebook</A>, offering really useful tips, tools and resources along the way.You were with REI as an Internet Marketing Program Manager doing SEO and then a Principal Experience Architect role doing IA, UX, and content management work. What motivated that transition?I’m at my best when I’m learning new things and facing new challenges with other people who are passionate about what they do. <a href="https://www.facebook.com/design" onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/design');">Facebook</A>, where I’m at now, is a wonderful place for learning from people who are passionate about being open and bold, moving quickly, connecting the world, and having a big impact.Before focusing full-time on content strategy, IA, and user experience, I was <a href="http://www.rei.com/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.rei.com/');">REI</A>’s SEO, creating their content marketing program and sustainably growing their organic traffic by orders of magnitude. Before that, I was managing the digital marketing program for <a href="http://www.nature.org/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.nature.org/');">The Nature Conservancy</A> and helped lead them to win two Webby Awards.Before that, I worked in desktop publishing and was a “webmaster” (hey, remember those?). Before that, I was a Peace Corps Volunteer working on public health issues in West Africa. And before that, I was a technical writer for IBM and wrote a few books on their OS/400 operating system.So it’s been a long, winding journey to Facebook. My motto (shamelessly stolen from J.R.R. Tolkien) is that “<a href="http://en.wikipedia.org/wiki/All_that_is_gold_does_not_glitter" onclick="javascript:pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/All_that_is_gold_does_not_glitter');">Not all those who wander are lost</A>” – and you can see why!And now you’re at Facebook as a Content Strategist, congratulations! How has your work with search and user experience prepared you for your current role?  Has anything from your past experience been an obstacle to overcome?You know, it’s a funny thing – almost no one comes to the field of content strategy as a fully born content strategist. Not a one of us came out of junior high school asking to see the RFP for the content management system or the brand guide for voice and tone.Instead, we enter the field from all over the place: copywriting, editing, marketing, advertising, content management, information architecture, user experience, visual design… the list goes on. That’s a big part of what makes it such a fun industry! Everyone has something important that they can teach you.That’s a good perspective for working at Facebook, where we have core values around <a href="http://www.facebook.com/careers" onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/careers');">being open and building social value</A>. We know that everyone has something to add, especially when they can be their most authentic selves. So if you’re a content strategist who comes from a background in marketing, engineering, publishing, editorial, user experience, information architecture, or some other field, we value your input and want to help you have an impact.So having an understanding of search algorithms and indexation, people’s seeking behaviors (and how a system responds to them), web analytics, and conversion optimization all help me create better content experiences for the people using Facebook. But I think the chief SEO-based skill that helps me out is just being inquisitive and curious about how I can best help people find what they’re looking for.There’s quite a bit of momentum towards content marketing in the digital marketing world, with everyone from SEOs to public relations to advertisers getting into the space – each, seemingly, with different definitions of what content marketing or content strategy is. How do you define content strategy? How do you define content marketing?In my <a href="http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.jonathoncolman.org/2013/02/04/content-strategy-resources/');">Epic List of Content Strategy Resources</A>, I tried to parse a few definitions from leaders in the field like <a href="https://twitter.com/halvorson" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/halvorson');">Kristina Halvorson</A> and <a href="https://twitter.com/rlovinger" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/rlovinger');">Rachel Lovinger</A>. My goal was to show how content strategy is fundamentally different than content marketing. I include several more definitions of content strategy in my talk “<a href="http://www.slideshare.net/jcolman/why-ourcontentsucks" onclick="javascript:pageTracker._trackPageview('/outgoing/www.slideshare.net/jcolman/why-ourcontentsucks');">Why Our Content Sucks</A>”.Regardless, I still get plenty of e-mails and comments asking about content marketing, so I think the better question is this: are content strategy and content marketing compatible? A simpler way of asking that is: can you have quality, trust, growth, and revenue all at the same time?Of course the answer is yes. Content experiences aren’t a zero-sum game, they’re not binary, and they’re not a competition between silos within an organization. When you look at the organizations who are growing sustainably year after year, most of the time you’ll see quality content and content services are a strong part of their strategy.Likewise, if you want to see who the leading organizations of tomorrow are going to be, take a look at who’s doubling down on content – not quantity of content, but quality of content experiences and services.As SEOs seek to redefine themselves (organic marketing?) in the end, aren’t we all just marketers and communicators?I think ultimately we’re all trying to find the best ways to serve people and meet their needs, especially the needs that they don’t know that they have. Marketing’s one way to do this, sure. But so is user experience. So is product development. And the organizations and brands who can produce this sort of serendipity sustainably are the ones who are earning media attention and word of mouth.That’s the sort of organic visibility and positive perception that money can’t buy. And you don’t get it from one-off link-building schemes, infographics, or viral campaigns – you get it by consistently producing amazing content and services. But to reach that goal, you have to start from the perspective that content is an experience, not a feature. Content is a system, not a commodity. And most of all, content is people.That’s the key to content strategy and it’s only real secret I have to give up here. As they said <a href="http://simpsons.wikia.com/wiki/Herman_Hermann" onclick="javascript:pageTracker._trackPageview('/outgoing/simpsons.wikia.com/wiki/Herman_Hermann');">on the Simpsons</A>: “The Greeks knew it, the Carthaginians knew it, and now you know it.”In your role with search marketing, I recall you being one of the best examples of someone that really tied analytics and performance to drivers of performance optimization. With content strategy, does that same accountability exist? Can you share some ways content marketing and content strategy are accountable to business performance?Definitely! I made the argument at Confab this year that <a href="http://confabevents.com/blog/data-sets-you-free" onclick="javascript:pageTracker._trackPageview('/outgoing/confabevents.com/blog/data-sets-you-free');">content strategists must become data-literate</A> if we’re going to advance our cause. And we should be held accountable to the same analytics systems and business metrics as everyone else. So if we’re going to talk about concepts like quality, engagement, loyalty, and other factors, then we need to be able to back them up with numbers as well as qualitative results. After all, analytics can tell you what people did, but not why.<a href="http://www.slideshare.net/jcolman/data-sets-you-free-confab-2013" onclick="javascript:pageTracker._trackPageview('/outgoing/www.slideshare.net/jcolman/data-sets-you-free-confab-2013');">In my presentation</A>, I drew some hard lines in the sand, making judgment calls about productive metrics and tools that help us gain actionable insights… and those that we should stop measuring. I think <a href="https://twitter.com/byosko" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/byosko');">Ben Yoskovitz</A>, co-author of <a href="http://leananalyticsbook.com/" onclick="javascript:pageTracker._trackPageview('/outgoing/leananalyticsbook.com/');">Lean Analytics</A>, puts it best when he says “If a metric won’t change the way you behave, then it’s a bad metric.”Another problem is that most folks approach accountability for metrics as if it were nothing more than some sort of heavy cudgel to be wielded with bitter impunity: “you’d better reach my arbitrary goal OR ELSE!”I think that’s wrong-headed and counter-productive, especially over the long term. I think of accountability as being a warm blanket, a way of setting strategy, aligning people, and choosing priorities that are based in reality. In short: <a href="http://www.jonathoncolman.org/2014/01/06/how-to-hack-your-annual-self-review/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.jonathoncolman.org/2014/01/06/how-to-hack-your-annual-self-review/');">everyone should sink or swim together</A> rather than stabbing each other in the back.In setting goals, you have to look at the big picture: you’re not just running a campaign over a week or a month or even a season. Rather, you’re building the history for a brand and an organization that’s going to (hopefully) endure for a hundred years… or more!What lessons have you learned about content and working at a social network company in your initial time at Facebook?Primarily, I’ve learned that it takes a lot of people with a lot of passion (and no small amount of <a href="http://www.philzcoffee.com/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.philzcoffee.com/');">Philz coffee</A>) to make great content experiences. At the start of 2013, the Facebook Content Strategy team was 11 people strong and now, one year later, we have over twenty. And <a href="https://www.facebook.com/careers/teams/design" onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/careers/teams/design');">we’re still hiring</A>!I’ve learned that “Quality” isn’t a definition; it’s a conversation. Our team uses a clear set of content principles – content should be Simple, Straightforward, and Human – with a strong set of standards in all of our work to ensure that we approach each new product from the standpoint of empathy for the user’s experience.I’ve also learned about the concept of “Ruthless Prioritization” because there’s so much work for us to do and so much opportunity that we need to focus on just the top priorities or else we won’t be able to succeed at our mission of connecting the world. I’m constantly asking myself: how can I best use the time given to me right now?What do you love about Facebook?Beyond the technology, the scale at which we work, and the massive scope of the challenges we face, I’ve really fallen in love with the people I work with. <a href="https://www.facebook.com/notes/facebook-design/facebook-content-strategy-is-growing-join-us/10151321277762793" onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/notes/facebook-design/facebook-content-strategy-is-growing-join-us/10151321277762793');">Our content strategy team</A> is amazing and I’m learning so much from my colleagues. And I’m working with people from all over the world who bring diverse knowledge, experiences, and talents to bear on every product.And I particularly love Facebook’s openness. <a href="https://www.facebook.com/zuck" onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/zuck');">Mark Zuckerberg</A> and the rest of the leadership team hold an hour-long Q&A every single week where they answer employee questions. If you’ve got a question, you can ask it and get an answer.That’s amazing to me – I’m just some guy asking a question on a Friday afternoon and here’s <a href="https://www.facebook.com/sheryl" onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/sheryl');">Sheryl Sandberg</A> taking time to be direct and honest with me… and hundreds of my colleagues in offices all over the world. How can you not love that?What are some of your favorite content strategy tools?Here are three great, non-traditional content strategy tools that most folks are unaware of:<a href="http://splasho.com/upgoer5/" onclick="javascript:pageTracker._trackPageview('/outgoing/splasho.com/upgoer5/');">The Up-Goer Five Text Editor</A>. Looking to communicate using the simplest language possible? This tool highlights every word you use that’s not part of the “ten hundred” (one thousand) most popular words in the English language. Based on <a href="http://xkcd.com/1133/" onclick="javascript:pageTracker._trackPageview('/outgoing/xkcd.com/1133/');">a brilliant XKCD comic</A>.<a href="http://thesaurus.com/" onclick="javascript:pageTracker._trackPageview('/outgoing/thesaurus.com/');">Thesaurus.com</A>. Need a synonym for the word “things”? I did, recently. And this is where I found it. There are many places where you can find related words – <a href="https://plus.google.com/+google/posts/7UT5m3QDBZb" onclick="javascript:pageTracker._trackPageview('/outgoing/plus.google.com/+google/posts/7UT5m3QDBZb');">Google even shows word etymology in search results now</A> for all you budding philologists out there – but this one is fast, exhaustive, and (most importantly) easy to use. See? Content isn’t just text; it’s an experience!<a href="http://editorially.com/" onclick="javascript:pageTracker._trackPageview('/outgoing/editorially.com/');">Editorial.ly</A>. I recently started using this for personal projects and really enjoy the simple, elegant interface. It looks valuable for small, distributed teams who want a better system than sending a Word doc back and forth over email. I always enjoy using lightweight tools for heavyweight problems.What information resources do you rely on to keep yourself fresh with content strategy trends, news and best practices?Here are my top 10 go-to resources:Any tips for budding content strategists seeking a career in the field?Be quick to laugh and slow to anger. Invest your limited time and energy in the people, ideas, and things that matter most to you. Follow your interests and curiosities out the door and into the world. And when you meet interesting people (oh, and you will!), buy them coffee and listen to their strange tales.Just for example, here’s my strange tale: as a youth, I was very interested in comedy without knowing why. This was at a point in my life when I was so shy and introverted that I had a hard time talking with anyone. So when I was in college, I got ahead of my fear by forcing myself to audition a comedy improv group and – surprise! – they took me in. The tactics I learned about interacting with people on-stage also crossed over into real life off-stage. They were <a href="http://www.youtube.com/watch?v=WgzlZdCTIFs" onclick="javascript:pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=WgzlZdCTIFs');">lifehacks for introverts</A>.Turns out that I was natively interested in helping people to laugh because laughter creates connections. With each person I meet, I’m always curious about what might make him or her laugh. This leads to splendid conversations and friendships… and, when combined with alcohol, more than a few unfortunate incidents with family members during the holidays.Even so, these skills helped get me into (and through) Peace Corps service in West Africa. And I still use them every day at Facebook and on stages all around the world when I speak about the confluence of marketing, information architecture, and content strategy.So: follow the paths where they may lead. Let data be your guide, but keep learning new things so that discovery, intuition, and even chance play a part in your destiny. And in your identity.And remember: “Not all those who wander are lost.”<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/8CkyUm24jLM/" rel="nofollow" target="_blank">View the original article here</a>

Content Strategy Interview with Jonathon Colman of Facebook

As of February 2014, that’s about how many active monthly users there are of Facebook. Imagine the content that gets created amongst all th...

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05.25

How to Curate Content as a Marketing Strategy

Content curation is an important but less discussed component of content marketing. It deserves a place in any content or social media marketing strategy. Curation is an attractive form of content marketing, for the following reasons.It’s easy.Costs little to nothing.Helps build an audience.Makes all your content marketing appear more credible.Saves time.Keeps the curator up to date on new information.Content curation is the technique of choosing content from other websites and assembling it into a useful piece of information.Classic examples of content curation would be a “Top 10 PPC Blog Posts of 2013” or “10 Examples of Great Pinterest Marketing.” Curation can also take the form of using sentences or even whole paragraphs of text from another writer.Because it is based on using other people’s content, curation needs to be done carefully. It’s critical to give people credit for their work. If you are using information that cannot be found anywhere else (like survey results), acknowledge where you got the information.Include a link if you are going to use a writer’s exact words, whether that is a sentence or a paragraph. And don’t fear outbound links anymore — your search engine rankings will actually benefit from a few outbound links, provided they go to authority sites.Without acknowledging where you got the content, you’re not doing content curation. You’re stealing, violating copyright laws.Content creation is the bread and butter of content marketing strategy, but it shouldn’t be the entire meal. If a content marketer only talks about her product and her content, she limits her potential audience. She also sounds somewhat self-centered and loses credibility as a source of complete information about her niche.Adding curated content to the stream of content marketing messages is the way around this problem. It does not necessarily mean marketers should reference their competitors. But it does mean they can pull snippets of interesting content from many different sources, including:Industry association reports, blogs and events;Customer-created content;Content created by any person or company that is not in their niche, but that might have content that would be interesting to their audience (for example, a paint company could write a post about the psychological associations of different colors, and reference both a psychologist’s website and an interior decorator’s blog);News.There’s no hard answer to this question. But having as much as 80 percent of your content be curated content is fine, though it is on the high end. If your business is content creation, aim for about 30 percent curation. If you are marketing a brand, 20 to 30 percent curation is a good mix.If you’re an independent professional, or even a small business, don’t be overly concerned about curating most of your content. It might not be a bad thing. Many experts have made names for themselves simply by being an information filter for their audiences. They’ve build excellent businesses simply by taking large amounts of information and distilling it into logical chunks of information that are presented in an engaging, understandable way. There’s no reason content creation can’t continue to follow this model.There are a few tools that might improve your content-curation efficiency. This is hardly a complete list, but all of these are free and widely used.<a href="http://www.google.com/alerts">Google Alerts.</A> This free service is a snap to set up and will find just about anything you want so long as it’s keyword based. Google alerts will send an email notification to you whenever it finds new content matching your keywords.<a href="http://www.google.com/alerts"><img alt="Google Alerts" class="size-large wp-image-110817 " height="385" src="/Google-Alerts-1024x385.png" title="Google Alerts" width="1024"></A> Google Alerts is a terrific, free way to find new content and have it delivered to your inbox daily.<a href="http://paper.li/">Paper.li</A>. This is cool service automatically searches the web for content you specify, then bundles it into a daily report to send out to your followers. You can set your Paper.li account to pull content from trusted sources on Twitter, Facebook, Google+, YouTube, and on RSS feeds, then send it out once a day, twice a day or once a week. If you’d like to automate more of your social media work, Paper.li is definitely worth a try.<a href="http://list.ly/">List.ly</A>. This is a secret weapon of many content marketers. List.ly lets you create, share, and contribute to lists you and others create. It has a WordPress plugin, too, so you can put List.ly functionality on your blog.<a href="http://www.scoop.it/">Scoop.it</A>. This service has a bookmarklet that will let you add any interesting content to your Scoop.it account with a click. Like Paper.li, it creates a newsletter of whatever you find interesting, and then sends it out to your followers. You can schedule when updates go out, but only with a paid “Business” plan.<a href="http://www.swayy.co/">Swayy.co</A>. This is similar to Scoop.it and Paper.li, but Swayy will send just you an update rather than broadcasting to your followers. Updates are sent via email every morning. They basically give you a nice reading list for the day. Swayy is also smart enough to recommend content based on what your followers and community are already interested in, and so it can introduce you to content that’s rising in popularity. <a href="http://webmarketingtoday.com/articles/110789-How-to-Curate-Content-as-a-Marketing-Strategy/" rel="nofollow" target="_blank">View the original article here</a>

How to Curate Content as a Marketing Strategy

Content curation is an important but less discussed component of content marketing. It deserves a place in any content or social media mar...

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07.36

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

When marketers approach Content Marketing and Social Media as a symbiotic relationship, there’s no limit to the business goals you can achi...

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18.00