make money online free and fast: Marketers

Tampilkan postingan dengan label Marketers. Tampilkan semua postingan

Essential Digital Marketing Skills for Content Marketers in 2014

<a id="dd_start"></A><img alt="digital marketing skills" class="alignright size-full wp-image-16513" height="293" src="/digital-marketing-skills.jpg" width="300">Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”.Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing armor, like our friend to the right.In both cases, the ease of publishing online makes it easy for individuals and agencies to present expertise – whether they really have it or not.  There are a few ways to sift through the fluff and puff and one of them is knowing what <a href="http://www.toprankblog.com/2011/10/5-roles-content-marketing-success/">skills, capabilities and experience</A> your business actually needs.Since a lot of companies are maturing in their content marketing abilities, I think there are a few key skills that stand out in 2014 and beyond. Some of these skills are for individuals, some are spread across an organization. To be truly competitive, I think they need to be present along with creativity and analytical skills.Customer Segmentation – The ability to identify customer segments through available resources is pretty important for any kind of customer targeting. That means using anything from interviews and surveys with existing customers, sifting through web analytics and conversion data, social media monitoring and other demographic, psychographic and behavioral data sources. Few individuals have most, let alone all of these skills, but the simple task of identifying best/worst customers with data to support profiles is essential.  While building customer profiles and personas from segmentation data is an important skill, so is the maintenance of those profiles over time. Direct Marketers, Email Marketers, Advertising Pros and experienced Content Marketers in particular seem to have these skills.Buy Cycle Stories – Understanding customer segments also means knowing their journey across the sales cycle. The ability and experience of mapping what questions buyers have as they move from awareness to consideration to purchase are essential for creating a content plan. Beyond answering the questions, “What is it?, How will it help me? “How much does it cost and where can I buy it?”, is the use of storytelling to communicate both practical answers and a narrative for how your brand delivers the solution in a unique and meaningful way. Stories help make an emotional connection with customers and the ability to both anticipate the customer journey and creative ways to communicate your brand value are highly valuable for content marketing.Multi-Channel Content Planning – When you see how customer segments move across the sales cycle, it becomes clear that single channel marketing like email, SEO, PPC, mobile, etc is a disadvantage. Customers get information from multiple sources and a multi-channel approach helps brands become “the best answer” wherever buyers are looking. Being able to take customer segmentation and buying cycle insight to create a multi-channel content plan is key for delivering the best answer experience for target audiences. That doesn’t mean “expert” at PPC, SEO, Social, Email, PR, etc – but it does mean experience with the planning, integration and coordination with others that do have specialized expertise. Not everything that can be integrated should, so the ability to prioritize according to resources, timeframe and goals are just as important as the planning skills.Editorial, Creation & Curation – A big part of content planning is the mix of content and media types. How much content should be evergreen? How should it be repurposed? Which content can be co-created with influencers, customers or with internal resources? What role will curated content play in this mix? Answering those questions are an ongoing part of any content planner’s experience and are essential for successful content marketing programs. Beyond planning of content types is familiarity with the tools to help manage their function from content marketing software like Kapost to curation software like Curata.Community Building - The intersection of content with social media cannot be ignored. No social media marketer can succeed without content and the same is true with community and content marketing. Empathy with the target audience as well as the communities they are influenced by is an essential consideration for content marketing. Being able to plan and promote content that engages and grows a community is very valuable skill.Amplification & Promotion – Content unread is content that is dead. OK, I just made that up, but it speaks to the importance of content promotion for awareness and exposure. Noise levels are high and it’s a shame (as well as a waste of money) when great content goes unnoticed. Identifying, engaging and managing promotion resources is an important skill in order for the investment in content creation and curation to pay off. Whether it’s integration with email, social networks, social ads, SEO, paid per click, sponsorships, influencers, retargeting, blogger outreach, public relations or any other type of amplification method, the ability to promote content is a skill that is as important as any other or more for a digital marketer.Nurturing & Marketing Automation - For longer sales cycles common to B2B companies, content is sustenance that draws buyers through an educational and engaging journey from wherever they start to become a lead and a customer. The ability to plan, implement and optimize content performance in conjunction with marketing automation software like Marketo, Eloqua or Infusionsoft is a distinct competitive advantage.Monitoring, Measurement & Optimization – No marketing program can optimize performance or scale without a feedback mechanism. Monitoring social media, news media, web analytics and conversion data are absolutely essential skills for any kind of digital marketer and especially for a content marketer. Optimizing content performance is a process of initial hypothesis, plan, implementation and then analysis of KPIs (key performance indicators) to adjust messaging, creative and calls to action. While many of these skills are important to an intentionally successful content marketing effort, the measurement and performance optimization piece is in the top 3.I think any organization that can develop these skill sets amongst their digital marketing teams will bring a distinct advantage to the company. It’s also important for business marketing managers to develop these abilities and to inspire and nurture these skills within their organization.I don’t believe any single individual or organization has mastery in this mix of skills. Most marketing organizations seem to emphasize one area over others and can still be successful. As my business partner, Susan Misukanis likes to say, “You don’t have to boil the ocean to start a successful program”.  However, I am suggesting in this post that it’s important to aspire to a mix of skills like these in order to achieve a competitive advantage, positive ROI, and market leadership.At a minimum, an individual or a company that is new to content marketing should have the planning, creation, amplification and measurement skills (with a strong emphasis in 2 or 3). Otherwise, they’ll simply be stuck at <a href="http://www.toprankblog.com/2014/02/content-marketing-maturity-model/">Production</A> phase and never really be distinguished from the competition and suffer the harsh realities of Mark Schaefer’s “Content Shock”.Beyond these more technical skills are character and personality traits as well as other skills like strategy, creativity and the ability to draw insight from data. Of course those skills are important for any role in an organization.What would you add to this list? What would you say are the bare minimum for an individual (according to their role) or a content marketing agency?<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/6LAya7s7mNQ/" rel="nofollow" target="_blank">View the original article here</a>

Essential Digital Marketing Skills for Content Marketers in 2014

Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the ...

Baca selengkapnya »

10.58

Online Marketing News: New LinkedIn Marketers Guide, Instagram is HOT, Twitter Social Shopping, Bitcoin Basketball

<a id="dd_start"></A><img alt="LinkedIn Marketing Soluitions eBook" class="aligncenter size-full wp-image-16372" height="251" src="/LinkedIn-Marketing-eBooknew.jpg" width="450">The Sophisticated Marketer’s Guide to LinkedIn – Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives. This guide is as comprehensive as it gets. <a href="http://marketing.linkedin.com/blog/introducing-the-sophisticated-marketers-guide-to-linkedin/" onclick="javascript:pageTracker._trackPageview('/outgoing/marketing.linkedin.com/blog/introducing-the-sophisticated-marketers-guide-to-linkedin/');" target="_blank" title="The Sophisticated Marketers Guide eBook">Download it here</A>. You can also <a href="http://business.linkedin.com/marketing-solutions/s/nam/14/1/wc/sophisticated-marketers-guide.html?src=s-bl" onclick="javascript:pageTracker._trackPageview('/outgoing/business.linkedin.com/marketing-solutions/s/nam/14/1/wc/sophisticated-marketers-guide.html?src=s-bl');" target="_blank" title="LinkedIn Content Marketing webinar">register for a webinar</A> to be held February 19, 2014. [TopRank client]Study: Only 4.7% of a Brand’s Fan Base Generate 100% of its Social Referrals – Yet, amazingly, most brands are ignoring the best asset they have for influencing others – the 4.7 percent of their fan base that make up their brand army. The study shows that this influential group can enjoy 176 times the reach of an active engaged fan that is interacting with your posts and campaigns. When you are a large brand, this group can number in the millions. Those companies who identify advocates amongst their fan base have increased their influencer armies from 4.7 percent to over 40 percent. <a href="http://technorati.com/social-media/article/study-only-47-of-a-brands1/" onclick="javascript:pageTracker._trackPageview('/outgoing/technorati.com/social-media/article/study-only-47-of-a-brands1/');" target="_blank" title="Fan Base Referrals Fall Short">Technorati</A>Expedia Lost 25% of Their Search Visibility in Google Possibly Over Unnatural Links – From the looks of it, it does appear Expedia was participating in paid linking schemes that eventually caught up with them. It is unclear if this was done internally by Expedia itself or if it was done through an outside SEO firm. It is also unclear if they used some sort of link network or did all of this manually. Google stated that “they typically don’t comment on specific companies regarding search rankings.” <a href="http://searchengineland.com/expedia-loses-25-of-their-search-visibility-in-google-possibly-over-unnatural-links-182113" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/expedia-loses-25-of-their-search-visibility-in-google-possibly-over-unnatural-links-182113');" target="_blank" title="Expedia Lost 25% Of Their Search Visibility in Google Possibly Over Unnatural Links">Search Engine Land</A>Instagram Fastest-Growing App Among Top 10 in 2013 – Facebook was the No. 1 app overall in 2013, but its photo-sharing subsidiary Instagram was the fastest-growing app among the top 10. The growth in social media — especially among teens — is shifting to single-purpose or messaging apps, including Instagram, Snapchat, Whatsapp, Whisper and others. How Instagram’s growth translates into ad sales should start to become clear this year, with advertising in the app just launched at the end of 2013. <a href="http://www.mediapost.com/publications/article/217629/instagram-fastest-growing-app-among-top-10-in-2013.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.mediapost.com/publications/article/217629/instagram-fastest-growing-app-among-top-10-in-2013.html');">MediaPost</A>Google’s Eric Schmidt: “Mobile Has Won” – It’s possible that by next year at this time smartphone ownership will exceed 80 percent of US adults. That doesn’t mean all smartphone-consumer behavior will be uniform but it does mean that for a significant percentage of smartphone (and tablet owners) these devices will be primary and the PC secondary. Google is of course the top mobile search engine and Android is the world’s dominant smartphone OS. However Google is still struggling a bit to boost mobile CPC prices. <a has="" mobile="" title="Google's Eric Schmidt: ">Marketing Land</A>Why Facebook Users are Valuable to Marketers – [Infographic] Facebook users spent 20 billion minutes per day on the social network in June 2013, or 8.3 hours per month, per user. 73 percent of U.S. Internet users with annual salaries of more than $75,000 use Facebook, compared with 17 percent for Twitter and 13 percent for Pinterest. These are just a few of the stats Top Marketing Schools put together, focusing mainly on the social network’s massive user totals. <a href="http://allfacebook.com/infographic-facebook-users-valuable-marketers_b128061" onclick="javascript:pageTracker._trackPageview('/outgoing/allfacebook.com/infographic-facebook-users-valuable-marketers_b128061');" target="_blank" title="Why Facebook Users Are Valuable to Marketers">All Facebook</A>Online Content Marketing in 2014: 5 Big Shifts in Store – Marketers in the digital industry are speculating on what will be big in 2014. Find out 5 big shifts that will likely affect online content marketing this year. You definitely want to be read this excellent long form post to make sure you stay on top these industry changes and predictions. <a href="http://contentmarketinginstitute.com/2014/01/online-content-marketing-2014-big-shifts/" onclick="javascript:pageTracker._trackPageview('/outgoing/contentmarketinginstitute.com/2014/01/online-content-marketing-2014-big-shifts/');" target="_blank" title="Online Content Marketing in 2014: 5 Big Shifts in Store">Content Marketing Institute</A>Email Said to be the Traffic Source for A Majority of Smartphone Conversions – The large share attributed to email is the result of remarketing emails likely being opened on mobile devices and email eliminating the need for on-site searches on smartphones. Cart abandonment rates are still much higher on smartphones (94%) than on tablets (81%) and desktops (76%), per the data. But if checkout processes can be improved, the researchers see the potential for mobile to be used “as a critical conversion device.” <a href="http://www.marketingcharts.com/wp/online/email-said-to-be-the-traffic-source-for-a-majority-of-smartphone-conversions-39240/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink&utm_reader=feedly" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/email-said-to-be-the-traffic-source-for-a-majority-of-smartphone-conversions-39240/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink&utm_reader=feedly');" title="Email Said to be the Traffic Source for A Majority of Smartphone Conversions">MarketingCharts</A>Pew: 50 Percent in U.S. Now Own Tablet or E-Reader – The marketing implications of massive tablet ownership are obvious and far reaching. Tablets are poised to become the shopping device of choice for large numbers of consumers. Mobile devices are often preferred by users to PCs (primary vs. secondary) and tablets drive more “m-commerce” conversions than smartphones. <a href="http://marketingland.com/pew-50-percent-in-us-now-own-tablet-or-e-reader-70765" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/pew-50-percent-in-us-now-own-tablet-or-e-reader-70765');" target="_blank" title="Pew: 50 Percent in U.S. Now Own Tablet or E-Reader">Marketing Land</A>Nielsen: 73% of Brand Tweeters Also Tweet About TV – Knowing that the majority of people who tweet about brands also tweet about TV is significant for advertisers, agencies and TV networks looking to understand how brands can reach people who will socialize their messages. TV tweeters talked about brands across five categories: consumer electronics (74%), restaurants (48%), food (29%), beverages (27%) and automotive (24%). <a href="http://www.clickz.com/clickz/news/2323237/73-percent-of-brand-tweeters-also-tweet-about-tv-nielsen" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2323237/73-percent-of-brand-tweeters-also-tweet-about-tv-nielsen');" target="_blank" title="Nielsen: 73% of Brand Tweeters Also Tweet About TV">ClickZ</A>82% of Companies Ignore Branding Goals When Interacting With Customers – According to new poll conducted by Forrester Research, only 18% of companies provide a customer experience based on their branding strategies. In other words, if a company runs a major ad campaign, it’s unlikely that its customer support and sales staff are taking a notice. <a href="http://www.marketingpilgrim.com/2014/01/82-of-companies-ignore-branding-goals-when-interacting-with-customers.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingpilgrim.com/2014/01/82-of-companies-ignore-branding-goals-when-interacting-with-customers.html');" target="_blank" title="82% of Companies Ignore Branding Goals When Interacting With Customers ">Marketing Pilgrim</A>Google Alerts Get a Shiny New Redesign – The new alerts tell you what kind of alert you’re getting (hourly, etc.), have larger headlines to click on and get three social sharing buttons: Google+, Facebook and Twitter. There were no social buttons in the old alerts. Also new is a “Flag as irrelevant” link with each story. <a href="http://searchengineland.com/google-alerts-get-a-shiny-new-redesign-182047" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/google-alerts-get-a-shiny-new-redesign-182047');" target="_blank" title="Google Alerts Get a Shiny New Redesign">Search Engine Land</A>Facebook Marketing Declines: How Business Should React – On December 2, 2013, Facebook announced they will start to decline or diminish organic reach for pages because users predominantly want to see content from friends and brands that they enjoy interacting with. According to Inside Facebook, studies show more than 40% decreased organic reach on Facebook. Learn ways to counteract these changes here. <a href="http://www.socialmediaexaminer.com/facebook-marketing-declines-with-mari-smith-and-jay-baer/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.socialmediaexaminer.com/facebook-marketing-declines-with-mari-smith-and-jay-baer/');" target="_blank" title="Facebook Marketing Declines: How Business Should React">Social Media Examiner</A>Twitter Gets Serious About Social Shopping – Payments start up Stripe is in talks with Twitter, reportedly, to make a one-stop shop for social e-commerce. The rumored functionality would allow retailers to accept purchases from inside the tweets themselves, making a more efficient market for advertisers who could see instant sales and eliminate extra clicks between the social network and their retailers’ websites. <a href="http://www.fastcolabs.com/3025150/twitter-gets-serious-about-social-shopping?partner=rss" onclick="javascript:pageTracker._trackPageview('/outgoing/www.fastcolabs.com/3025150/twitter-gets-serious-about-social-shopping?partner=rss');" target="_blank" title="Twitter Gets Serious About Social Shopping">Fast Company</A>Spotify Now Lets Artists Sell Merchandise – Spotify’s 24 million music-loving users can now see their favorite artists’ merchandise, such as t-shirts, vinyl and posters. There are zero fees or commissions from Spotify or Topspin, their channel partner, and artists do not need to change how they sell merchandise. Spotify will link to your existing merchandise anywhere on the web and display it on the Spotify artist page. <a href="http://www.spotifyartists.com/get-your-merchandise-on-spotify/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.spotifyartists.com/get-your-merchandise-on-spotify/');" target="_blank" title="Spotify Now Lets Artists Sell Merchandise">Spotify</A>How the Feed Changed How We Consume Content – [Infographic] The feed now dominates online content consumption, from the news we read on our mobile devices to the social networks we check constantly throughout the day, as well as the ads that integrate onto those platforms. This infographic chronicles the history of feed formats, from its humble search engine origins to the dominance of feed-based news readers and networks. <a href="http://mashable.com/2014/01/20/feed-history-infographic/" onclick="javascript:pageTracker._trackPageview('/outgoing/mashable.com/2014/01/20/feed-history-infographic/');" target="_blank" title="How the Feed Changed How We Consume Content">Mashable</A>Amazon’s Next Big Thing: Predictive Shipping – In December, the company received a patent for what it calls “a method and system for anticipatory package shipping.” Amazon says it will be able to predict a customer’s purchase based on a variety of factors, including shopping history, wish lists, and when new products in a series are released. <a href="http://blogs.wsj.com/digits/2014/01/17/amazon-wants-to-ship-your-package-before-you-buy-it/" onclick="javascript:pageTracker._trackPageview('/outgoing/blogs.wsj.com/digits/2014/01/17/amazon-wants-to-ship-your-package-before-you-buy-it/');" title="Amazon’s Next Big Thing: Predictive Shipping">Wall Street Journal</A>Can Bitcoin Save the NBAs Most Beleaguered Team? – The Sacramento Kings announced recently that they will be the first professional sports organization to accept Bitcoin as payment for team-related transactions. Having pitched the league on a tech-heavy direction in order to keep the team in Sacramento, the Kings’ majority owner, Vivek Ranadive, is aiming for a wallet-less fan experience. <a href="http://www.fastcolabs.com/3025094/can-bitcoin-save-the-nbas-most-beleaguered-team" onclick="javascript:pageTracker._trackPageview('/outgoing/www.fastcolabs.com/3025094/can-bitcoin-save-the-nbas-most-beleaguered-team');" target="_blank" title="Bitcoin and Basketball">Fast Company</A>Yelp Turns Up the Heat: 285 Consumer Alerts Issued Over Fake Reviews – The alerts are a pop-up that shows on a Yelp business profile page and warns consumers that a Yelp sting operation has caught the company trying to acquire reviews by buying them, offering gifts or discounts, or some other way that Yelp doesn’t allow. <a href="http://searchengineland.com/yelp-turns-up-the-heat-285-consumer-alerts-issued-over-fake-reviews-181706" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/yelp-turns-up-the-heat-285-consumer-alerts-issued-over-fake-reviews-181706');" target="_blank" title="Yelp Turns Up the Heat on Fake Reviews">Search Engine Land</A>Did You Know? The Collaborative Economy is a $110 Billion Market – According to MIT Sloan expert, Jaime Contreras, the collaborative economy is far more than just a rapidly growing, nouveau approach to business; it could actually turn out to be a billion-dollar cash cow. Tapping into your company’s potential to participate in the sharing economy will likely prove to be a critical component of business strategy going forward; it’s yet another distinguishing factor between sustainable growth and market irrelevance. <a href="http://www.business2community.com/trends-news/know-collaborative-economy-110b-market-0745600#!s3Fa7" onclick="javascript:pageTracker._trackPageview('/outgoing/www.business2community.com/trends-news/know-collaborative-economy-110b-market-0745600#!s3Fa7');" target="_blank" title="The Collaborative Economy">Business2Community</A>A Data Scientist Explains What Makes A Viral Reddit Post – A computer science graduate research assistant at Michigan State University analyzed over 850,000 top posts from the past year on Reddit from 4,200 of the most active subreddits. Here are his key takeaways. Pretty fascinating reading actually. <a href="http://www.randalolson.com/2013/03/15/a-data-driven-guide-to-creating-successful-reddit-posts/#ixzz2rFqJbSjN" onclick="javascript:pageTracker._trackPageview('/outgoing/www.randalolson.com/2013/03/15/a-data-driven-guide-to-creating-successful-reddit-posts/#ixzz2rFqJbSjN');" target="_blank" title="Guide to Creating Successful Reddit Posts">Business Insider</A>On <a href="http://www.toprankblog.com/2014/01/jason-miller-linkedin/" target="_blank" title="Jason Miller, LinkedIn, Interview">Rock & Roll Social Media & Content Marketing Interview With Jason Miller of LinkedIn</A>, Jamie Turner said, Awright, Jason — Glad to see you on Lee’s blog. Bravo, my friend. And Lee, keep up the great work — you keep uploading “must read” blog posts which is keeping me from doing any work. <img alt=";-)" class="wp-smiley" src="/iconwink.gif"> On <a href="http://www.toprankblog.com/2014/01/online-magazines/" target="_blank" title="Online Magazines & Apps">Online Magazines & Apps for Content Marketing: Brand Examples and Best Practices</A>, Jayanta Dey said, Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. It’s means creating and sharing valuable free content to attract audience. Nice article Nicolette. Keep it up.What were the top online and digital marketing news stories for you this week?Thanks for reading and have a great weekend!<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/GUz5FcePkZ0/" rel="nofollow" target="_blank">View the original article here</a>

Online Marketing News: New LinkedIn Marketers Guide, Instagram is HOT, Twitter Social Shopping, Bitcoin Basketball

The Sophisticated Marketer’s Guide to LinkedIn – Today’s successful marketers aren’t just good at one thing; they are multifaceted. They a...

Baca selengkapnya »

06.45

Essential Digital Marketing Skills for Content Marketers in 2014

Essential Digital Marketing Skills for Content Marketers in 2014

Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the ...

Baca selengkapnya »

05.15

What Google Hummingbird Really Means and What Marketers Can Do About It

<a id="dd_start"></A><img alt="Google Hummingbird" class="alignnone size-full wp-image-16453" height="138" src="/google-hummingbird.jpg" width="450">Note from Lee: You know the phrase, kill two birds with one stone? That’s what we’re doing with this post format and the topic of Hummingbird.  Our team at TopRank is known for liveblogging conferences, but this co-created blog format is something new. At the same time, we’re covering a topic (Google Hummingbird) and search + social media that I think warrants some clarity and practical advice. In this post, you’ll see insights our team members took from the SMBMSP event followed by “TopRank Tips” from Eliza and myself.In the digital marketing world, change is inevitable. At some point in life we are all forced to adapt, change paths, learn new skills or face something we definitely weren’t expecting.As marketers with strong search marketing skills, adapting to change is something we do all the time at TopRank Online Marketing. With Google’s <a href="http://www.google.com/intl/en_us/insidesearch/howsearchworks/algorithms.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.google.com/intl/en_us/insidesearch/howsearchworks/algorithms.html');" target="_blank">665 algorithm updates</A> in 2012 alone, we have to!Along with the changes in other aspects of professional life, we sometimes get hung up on distractions or efforts to make something more important or scary than it is. The problem is, those distractions can be costly. But sometimes, these changes in the industry really are worth your time and attention. The trick is to figure out what to pay attention to and what to ignore as noise.  A lot of the commentary on Google’s Hummingbird update fits this situation perfectlyAt a recent <a href="http://smbmsp.org/" onclick="javascript:pageTracker._trackPageview('/outgoing/smbmsp.org');" target="_blank">MSP Social Media Breakfast</A>, Google’s Hummingbird update (plus Panda and Penguin) were covered by local search marketing pros <a href="https://twitter.com/JLBraaten?" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/JLBraaten?');" target="_blank">Josh Bratten</A> and <a href="https://twitter.com/jeffsauer" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/jeffsauer');" target="_blank">Jeff Sauer</A>. They shared their perspectives into what Google’s curiously named updates mean and how social media plays into SEO.As holistic online marketers that consider all means of inbound and organic marketing, our team paid close attention to the insights shared by Josh and Jeff on the trend towards natural language search, the impact of social media on search and other changes coming up. Here’s a roundup of insights shared and follow up tips from the TopRank Marketing team members in attendance:<a href="https://plus.google.com/u/0/+BrookeFurry/posts" onclick="javascript:pageTracker._trackPageview('/outgoing/plus.google.com/u/0/+BrookeFurry/posts');" target="_blank"><img alt="Brooke Furry" class="alignnone size-full wp-image-16447" height="191" src="/TopRank-Brooke-Furry.jpg" width="200"></A>Brooke Furry – @writerbrookeInsight:  Google’s hundreds of algorithmic updates over the years have focused on filtering out low quality content, warding off black hat SEO, and improving overall search experience for users. So although the recent Hummingbird update is a <a href="http://www.seroundtable.com/google-hummingbird-algorithm-impact-17858.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.seroundtable.com/google-hummingbird-algorithm-impact-17858.html');" target="_blank">big deal</A>, it’s a logical progression of Google’s goals: to give users valuable, contextually relevant answers.TopRank Tip:   When it comes to adapting your online marketing in reaction to Google algorithm changes, don’t focus as much on the update itself, but focus on what the update is trying to achieve. Hummingbird has a focus on queries formed as questions since that is the trend in user behavior.  Understand your own customers’ behavior when it comes to their use of search and adapt your content and optimization accordingly. Be strategic in how you develop processes to provide content and conversations that achieve customer goals, not Google’s, as your top priority.Insight:  Through Hummingbird’s sophistication of understanding related concepts, Google strives to anticipate not only your next search, but searches in the future that as typical consumer journeys. This is a huge evolution in search! Going forward, if you want to succeed in search, it will be helpful to map personas, concepts, and entities to discover “what is someone going to ask next?” because Google wants to stay one step ahead.TopRank Tip:  Think about what your customers are searching for, but also think about understanding why.  Think of the questions they’re trying to answer with search prior to landing on your page, and how you can provide content that makes your site the next logical place to go.Insight:  Today, brands have no excuse to be flimsy or thin with content online. If your company wants to succeed in today’s digital world, you have to succeed overall – build a valuable brand on and offline. With SEO, it doesn’t make sense to focus on finding holes or working the system, because Google’s closing those opportunities.TopRank Tip:   Be dedicated to building your brand’s online presence. Don’t be the company that doesn’t respond on Twitter, hasn’t blogged since 2012 and auto-posts the same curated news to Facebook and LinkedIn . Become the best answer for your customers, community and the media for the things they care about and that your brand wants to be known for. Implementing this kind of plan requires robust content that will benefit customers as well as search engines.<a href="https://plus.google.com/+EmilyBacheller/" onclick="javascript:pageTracker._trackPageview('/outgoing/plus.google.com/+EmilyBacheller/');" target="_blank"><img alt="Emily Bachellor" class="alignnone size-full wp-image-16448" height="182" src="/TopRank-Emily-Bachellor.jpg" width="200"></A>Emily Bachellor – @EmilyBachellerInsight:  Google is moving away from keywords and putting more emphasis on context. This means that companies not only need to create a strong brand, but they must also publish content that reflects their brand values and speaks to the interests of their customers.TopRank Tip:   Understand why your customers are searching using certain keywords and where they may be during the sales cycle. Find out what matters to them, and how their values sync up with the values your brand is promoting. Then, use that understanding of your customers to develop your content strategy.Insight:  Since Google is likely taking reviews and social sentiment into account when determining the positioning of content, be sure that you’re keeping your customers happy and responding to their concerns as quickly as possible. Their negative online reviews and comments can affect how your brand is found (or not) as well as your sales.TopRank Tip:  Make sure you have a social team ready to respond to negative, and positive experiences. A negative experience can either become the context for future customers, or be leveraged as an opportunity to demonstrate your exceptional service! We recommend the latter. The age of customer service as marketing is here, don’t miss out on a prime opportunity to keep customers and search engines happy.Insight:  Google wants to know more about the context of your brand. This means that you need to share information about your location(s), specialties and what your company is authoritative for.TopRank Tip:   As common sense as it seems, make sure all relevant information about your brand is accessible online. Make your location and phone number easy to find and make sure your site is represented on local listing opportunities. Also, communicate the specific areas of focus for your company on the web site, blog, social networks and in the media. Work to attract industry recognition for that specialization from other authoritative sources. How do you want to be known? Decide and then make it incredibly easy for your target audience, the industry and search engines to agree – you are the best answer for your specialty.<a href="https://plus.google.com/105100396795985152987/" onclick="javascript:pageTracker._trackPageview('/outgoing/plus.google.com/105100396795985152987/');" target="_blank"><img alt="Ben Brausen" class="alignnone size-full wp-image-16449" height="192" src="/TopRank-Ben-Brausen.jpg" width="200"></A>Ben Brausen – @BenBrausenInsight:  While Google’s Matt Cutts recently explained that Google <a href="http://www.youtube.com/watch?v=udqtSM-6QbQ" onclick="javascript:pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=udqtSM-6QbQ');">doesn’t rank pages from social media sites differently</A> as they can’t guarantee access to this information, we still have to be aware of the other signals we send surrounding social.  Signals pointing towards social from sites that Google can crawl will still indicate relevant content.  If people are linking to social posts such as breaking news, humorous, or a great story, those signals will still be picked up and weighed by search.TopRank Tip:  While Google says Twitter and Facebook are not used for rankings, Google Plus was not mentioned in that disclaimer. Whatever signals your brand can provide amongst social networks to support your company’s areas of expertise can indirectly affect engagement. Social discovery of content and ideas can drive search. Brand social content off your website can rank in search.  Focus on social for engagement and be aware of the potential impact for search, but don’t let search be the sole driver for your social media activities.Insight:  The changes made in Hummingbird mean that along with the content of a page, other signals like reviews, Google+ chatter, locational relevance and much more matter too.TopRank Tip:   The best approach to Google on a go forward is to be a marketer that optimizes search marketing performance, not optimizing just for search engines. Be customer focused in content marketing, social networking and marketing, online publicity and promotions. By looking at 360 degrees of how your brand is known amongst a target audience that is actively looking for solutions, you align all the necessary tactics to support being the best answer for customers and for Google.Insight:  Google now takes things like previous searches and location into account when users are searching.  You should too.  Think: What other topics have customers been searching for when they’re looking for the solutions your company offers?  Where are they (geographically) when they’re looking for your content?TopRank Tip:   Understand how your product or service fulfills your customer’s needs, and what else they’ll search for while making their decision. Use analytics to know what devices they’re using, and if they tend to search from larger cities or rural areas. Then tailor your content to appeal to the behaviors and preferences of those data points.<a href="https://plus.google.com/+NickEhrenberg/" onclick="javascript:pageTracker._trackPageview('/outgoing/plus.google.com/+NickEhrenberg/');" target="_blank"><img alt="Nick Ehrenberg" class="alignnone size-full wp-image-16450" height="203" src="/TopRank-Nick-Ehrenberg.jpg" width="200"></A>Nick Ehrenberg – @NickEhrenbergInsight:  Schema is even more important in Hummingbird, and article authorship is one of the strongest signals for the new search algorithm. Using the rel=author tag to link a Google+ profile to a blog post makes that listing stand out in SERPs.TopRank Tip:   Encourage others in your company (and yourself) to build out Google+ profiles—complete with biographic information, avatars, cover photos, and regular posting—then link them to the content you publish on the web. Encourage off-site authorship amongst key thought leaders and subject matter experts within your company. Also encourage content sharing and engagement within Google Plus.Insight:  Competitive research involves a thorough analysis of content strengths and weaknesses. If their content is already epic, that means your content must be just a little more epic. If there are gaps, than the opportunities are (slightly) easier.TopRank Tip:   Look into things like social shares, keywords driving traffic, and the type of content your competitors are creating. Although we never recommend mimicking, it’s important to understand the arena in which you’re playing. Then you’ll know what it takes to stand out.<a href="https://plus.google.com/113583626615336227809/" onclick="javascript:pageTracker._trackPageview('/outgoing/plus.google.com/113583626615336227809/');" target="_blank"><img alt="Michael Bak" class="alignnone size-full wp-image-16451" height="197" src="/TopRank-Michael-Bak.jpg" width="200"></A>Michael Bak – @Bak57006Insight:  While the bulk of Hummingbirds algorithm is moving towards content and a global view, it has no affect on AdWords which will function per usual.TopRank Tip:   Use AdWords for a consistent message, and to help build traffic to your site in addition to focusing on the changes in search.Insight:  A resounding theme in the digital marketing space lately has been, “Answer their questions” and being a voice of authority in your industry. This presents an interesting opportunity for Landing Page testing, shifting from BUY to need fulfillment . . . or soft sell.TopRank Tip:   Test different versions of landing pages, and add a strategic layer to their design, content, and how you link to them. Then monitor your analytics closely to determine what’s working and what isn’t. It’s important to remember to constantly evolve and innovate.Insight:  As individual keywords become less of a focus for organic search with Hummingbird, it is important to start utilizing Content Groups and tracking performance to those groups.TopRank Tip:   Instead of organizing content by search phrase, think of the actual questions customers have about the problem they need solved. Formulate clusters of questions according to topic (keyword phrase) and use as inspiration for content.<a href="https://plus.google.com/113402200729204743315/" onclick="javascript:pageTracker._trackPageview('/outgoing/plus.google.com/113402200729204743315/');" target="_blank"><img alt="Eliza Steely" class="alignnone size-full wp-image-16452" height="167" src="/TopRank-Eliza-Steely.jpg" width="200"></A>Eliza Steely – @elizalynnsteelyInsight:  Google is constantly evolving and updating so we can get more relevant information, more often in more ways. The more you search, the more personalized your results can and will become.TopRank Tip:  Focus on what the updates are trying to achieve. It’s impossible to keep up with 500+ changes that aren’t always explicitly obvious. Strive to create content that helps your audience in ways they’re likely to find it.Insight:  Assisted conversions (which show when a person comes to your site, leaves, then comes back and converts) are great to track. They can help indicate the success of your social messaging and other tactics.TopRank Tip:   Make sure you’re monitoring things other than just pageviews and bounce rates. Build a fundamental understanding of why people are coming to your site from Twitter and not from Facebook, or how certain keywords are driving traffic. Then you’ll be able to begin tailoring messaging based on channel, location, and device in ways that are more relevant and likely to succeed.It appears that the underlying theme of Google updates has been to create more relevant search results that are able to provide the answers searches are looking for. Google is essentially, an “answer engine” and literally handles <a href="http://www.google.com/competition/howgooglesearchworks.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.google.com/competition/howgooglesearchworks.html');" target="_blank">1 billion questions per day</A>. How ironic is it that the “answering questions” <a href="http://www.toprankmarketing.com/our-approach/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.toprankmarketing.com/our-approach/');" target="_blank">approach</A> is exactly what drives our content marketing efforts at TopRank!The mechanics of understanding context for these questions means Google is increasingly leveraging things like location, device, social presence, and messaging to filter out things we are likely to bypass and prioritize content we are likely to trust, take into account, and act on.As our team discussed the topics shared at the Social Media Breakfast, we pondered one significant question: If Google personalizes every search experience at the individual level, how can you implement search engine optimization for an infinite number of possibilities?The answer is simple: You don’t.Instead of getting hung up on optimizing for Google, maybe companies (and especially SEOs) could start thinking about <a href="http://www.toprankblog.com/2013/12/optimizing-for-customers/">optimizing for customers</A> and context first. Be the best answer for your customers by providing the information they want, in the way they prefer. Get to know your customers and how the find, consume and react to content. Then optimize the performance of that content in search and wherever the customer might look for it on the web.This is want good marketers do. They adapt and they prioritize what’s important for their business and their customers. That way, when Google rolls out the “Do Do Bird” update, it really won’t matter as much because your marketing is already focused on customers first.Image source: <a href="http://www.shutterstock.com/pic.mhtml?id=135707981" onclick="javascript:pageTracker._trackPageview('/outgoing/www.shutterstock.com/pic.mhtml?id=135707981');" rel="nofollow" target="_blank">Shutterstock</A><a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/LdjKTAH8QZE/" rel="nofollow" target="_blank">View the original article here</a>

What Google Hummingbird Really Means and What Marketers Can Do About It

Note from Lee: You know the phrase, kill two birds with one stone? That’s what we’re doing with this post format and the topic of Hummingb...

Baca selengkapnya »

18.14

Where Can UK Marketers Learn Paid, Earned, Owned & Integrated Marketing? #SESLon

<a id="dd_start"></A><a href="http://tprk.us/seslondon14" onclick="javascript:pageTracker._trackPageview('/outgoing/tprk.us/seslondon14');" target="_blank" title="SES London"><img alt="SES London 2014" class="alignright size-full wp-image-16354" height="301" src="/westminster-london-ses.jpg" width="300"></A>I’m a traveling kind of guy and in just a few weeks I’ll be traveling to a meeting of the marketing minds (aka <a href="http://tprk.us/seslondon14" onclick="javascript:pageTracker._trackPageview('/outgoing/tprk.us/seslondon14');" target="_blank">SES London</A>) in the very heart of Westminster.And what will these marketing minds be focused on? The future of digital marketing of course.And the topics? Owned, Earned, Paid and Integrated Marketing – each represented in presentations and workshops over four days.And who will be dispelling these buckets of knowledge? Some of the top digital marketers in the UK, Europe and abroad.After workshops covering Web Analytics, SoLoMo, PPC and SEO, the regular conference kicks off with a keynote from <a href="https://twitter.com/brucedaisley" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/brucedaisley');" target="_blank">Bruce Daisley</A> @brucedaisley, UK Managing Director at Twitter.  Then the next 3 days of breakout sessions are segmented into Paid Media, Owned/Earned Media, Business Intelligence and Integrated Marketing.After checking out the schedule, it was great to see familiar sessions still running:Spy vs Spy: Competitive AnalysisBeyond the Last Click: Smart Multi-Touch Attribution ModellingBreaking Down the Borders: International SEMAssess. Diagnose. Fix: How to Become a Leading SEO MechanicCreative Content MarketingFilthy Linking Rich: Driving the Right Traffic to your Siteas well as new sessions (at least new to me) like:Understanding Your Online Customer: Using Segmentation to Analyse Behaviour & Optimise PerformancePreaching to the Almost Converted: Smart Retargeting/RemarketingGoogle Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The UpdateUnlocking the Secrets of Mobile Video: YouTube, Instagram and VineBig Data Uncovered: How to Gather, Analyse and React to Customer BehaviourAd Optimisation in Multi-Channel Digital AdvertisingI’ve presented at this conference in London several times over the past 5 years and I really try to make it each time it happens.  There’s a ton of great information and also a lot of networking going on during and after the event. In fact, if you’re as motivated as I am, then here’s something that might help you along:  £400 Discount Code for the All Access, Platinum and Single Day Passes: <a href="http://tprk.us/seslondon14" onclick="javascript:pageTracker._trackPageview('/outgoing/tprk.us/seslondon14');" target="_blank">SESL14013</A><img alt="SES London" class="alignnone size-full wp-image-16366" height="149" src="/ses-london-banner.jpg" width="500">It’s funny, you often hear online marketers from the UK and Europe say they’re 2 years behind the U.S. But when you actually hear about what some of these folks are doing, especially the UK SEO and paid search people, they’re really some of the more advanced marketers in the world. I always learn something new, that’s for sure.The structure of the SES London conference agenda across media types (paid, earned, owned and integrated) looks like a great format to me. I don’t know if that was Mike Grehan or Laura Roth’s doing, but I think it’s a great direction for this event.Back to the “who is sharing all this great advice”, there are plenty of brands and experts you’ll find on the stage including: Adobe, MediaCom, Salesforce, SAP, Expedia, Google, American Express, Lyris and many regional and global digital marketing agencies ranging from iCrossing to SEOGadget.So with all this other knowledge being dropped by online marketing smarties, what is TopRank Marketing going to be doing at SES London?For a start, I’ll be moderating a few panel sessions. Then I’ll be giving a solo presentation. In fact, the presentation I’ll be giving at SES London on Co-Creating Content with Influencers is all new – stuff I haven’t presented on anywhere else before. That means some of the crazy successful stuff we’ve been doing at TopRank regarding influencers and co-created, social content will be shared at this event in London first. More about that in a bit. But first, here are some preview insights into the two sessions I’m moderating:Tuesday 11, Feb – 11:45am to 12:45pm From Strategy to Execution: Creative Content Marketing Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing, but many still struggle with it. Attend this session to learn how to create the kind of content that truly engages an audience; how to create content in a way that’s sustainable and repeatable for enterprise; and how to leverage content all across the social web. The main focuses will be:How to create content that is truly worth sharingHow to get the most value for your moneyHow to best match the message to the medium<a href="http://www.linkedin.com/in/robertslondon" onclick="javascript:pageTracker._trackPageview('/outgoing/www.linkedin.com/in/robertslondon');" target="_blank"><img alt="Matt Roberts Linkdex" class="alignnone size-full wp-image-16362" height="159" src="/matt-roberts.jpg" width="150"></A>Here are some tips from co-presenter Matt Roberts of <a href="https://twitter.com/@Linkdex" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/@Linkdex');" target="_blank">@Linkdex</A> Linkdex:Minimum viable content is not OK. Set the bar higher. Much higher. Great content creates brands, gets shared and ranked.Content marketing is about a long-term sustained effort not occasional tactical bursts.Understand your audiences. Know who you’re marketing to and learn what they need and how to talk to them.Content can be valued and is hugely valuable. The right measurement increases investment in bigger and better content plans and generates a huge ROI.Plan to become a topical influencer – invest in authorship now.<a href="http://www.linkedin.com/in/lisadmyers" onclick="javascript:pageTracker._trackPageview('/outgoing/www.linkedin.com/in/lisadmyers');" target="_blank"><img alt="Lisa Myers " class="alignnone size-full wp-image-16364" height="171" src="/lisa-myers-vervesearch.jpg" width="150"></A>And a few more tips from co-presenter Lisa Myers <a href="https://twitter.com/LisaDMyers?" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/LisaDMyers?');" target="_blank">@LisaDMyers</A> of Verve Search:Think like a Creative not an SEO, care about the quality of the content!Create content that a site needs, instead of pushing content that you have made and trying to place it, find the most relevant and authoritative site you can think of and figure out what they need, how you can help them!If everyone is drawing crosses you need to draw circles!Writing content isn’t for everyone, don’t force a techy to write, hire great writers! Even better, hire great creatives! People that has ideas and angles coming out of their ears are worth gold!That’s great advice I think – plus it’s really just the tip of the iceberg. You can’t do search OR social without great content and the bar continues to raise on the quality and creativity required in order to stand out.  In this session Matt and Lisa will help delegates do just that.Later on in the afternoon on Tuesday, I’ll be giving my solo presentation. Here are the details on that.Tuesday 11, Feb – 2:00pm to 3:00pm Influence the Influencers: The Magic of Co-Created Social Content In an age of information overload, standing out requires huge budgets and resources. But what if you could hack your way to the spotlight by helping everybody win?Learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. Through best practices and examples you will learn:Topics and being the best answer for your categoryInfluencer content opportunitiesHow to identify, qualify and engage influencersThe mechanics of co-created contentInspiring participation and promotionPerformance measurement and optimization<a href="http://www.linkedin.com/in/leeodden" onclick="javascript:pageTracker._trackPageview('/outgoing/www.linkedin.com/in/leeodden');" target="_blank"><img alt="Lee Odden" class="alignnone size-full wp-image-16368" height="175" src="/lee-odden-2014-150w.jpg" width="150"></A>Here are some advance tips from me @leeodden:Identify the people you want to connect with by the value of their content, communications and community. When they “speak” do people act? Or not? Fans, friend and follower counts should be much lower on your priority list.Start connecting with influencers at least 2-3 months before you actually intend on publishing  a thought leader eBook. The time to stir up an army of support isn’t the first day of the war. Personalize communications and emphasize the value participation brings to them, NOT to you. Make it easy and fun to get involved.Creative and quality count more than quantity x 100. No one is going to read a 100 page eBook. If they do, they’ll think they know it all and won’t call you anyway. Focus on the quality of content and the aesthetic.  It’s important to inform your buyer and influencers, but it’s even more important that they feel something. Make an emotional connection and then provide the data to support logical justification.In this solo presentation, I’ll be talking about the types of things we’ve been implementing for companies like Dell, LinkedIn and for conferences like Social Media Marketing World and MarketingProfs. In many ways, this presentation is an extension of what I wrote about in <a href="http://www.barnesandnoble.com/w/optimize-lee-odden/1110786865?ean=9781118167779" onclick="javascript:pageTracker._trackPageview('/outgoing/www.barnesandnoble.com/w/optimize-lee-odden/1110786865?ean=9781118167779');" target="_blank">Optimize</A>, so to make sure those in attendance have the groundwork set, I’ll have free copies of Optimize to give away to the first 40 attendees. Pretty ace isn’t it?Next up is a session on Wednesday that I am moderating which covers a topic that is near and dear: blogging! Trust me, after 10 years of blogging I’ve seen a lot. But this one looks pretty good, and as moderator, I have the inside scoop.Wednesday 12 Feb – 11:45am to 12:45pm Brilliant Blogging: Best Practices to Enhance Your Customer Reach Learn the secrets of the blogging pros, and get a behind-the-scenes look at some top blogs and learn how to transform your stale corporate blog into a content powerhouse. This session will examine:Proprietary research—analysis of tens of thousands of blogs that reveals why some perform better than others.Tools—the platforms and plugins.Targeting—how to research keywords for the right new customers.Curation—how to greatly increase your productivity by generating fresh, relevant content.<a href="http://www.linkedin.com/in/basvandenbeld" onclick="javascript:pageTracker._trackPageview('/outgoing/www.linkedin.com/in/basvandenbeld');" target="_blank"><img alt="Bas van den Beld" class="alignnone size-full wp-image-16363" height="175" src="/bas-van-den-beld.jpg" width="150"></A>Here are some insights from presenter and long time marketing blogger, Bas van den Beld <a href="https://twitter.com/basvandenbeld?" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/basvandenbeld?');" target="_blank">@basvandenbeld</A> of StateofDigital.comWhen it comes to knowing what you want to write about, it is all about understanding your audience first. That means you will have to find out what they want to read. A good way is to analyse the things people share on Social Media. For this I’ve created several different Twitter accounts which follow specific types of audiences. For example, CMO’s or SEO’s. I analyse what they share and say the most and try to adapt my content to that.Another tip I will look at is how to make sure your writers will deliver the best possible content for you. For example at State of Digital we have a Private Facebook group in which we talk about the site but also help each other, which gives being part of the State of Digital Team a little bit extra.This blogging session will be an information packed one for sure. Do I hear standing room only?Of course there are multiple tracks and many more presentations besides these, so if you’re in the market to get paid, earned, owned and integrated marketing smart, I guess I’ll see you there.If you’re on the fence and within traveling distance to London mid-February, just remember there’s a £400 Discount Code you can use for the All Access, Platinum and Single Day Passes: SESL14013Visit the <a href="http://tprk.us/seslondon14" onclick="javascript:pageTracker._trackPageview('/outgoing/tprk.us/seslondon14');" target="_blank">SES London site</A> to get more info.<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/R8TX2e7tcVs/" rel="nofollow" target="_blank">View the original article here</a>

Where Can UK Marketers Learn Paid, Earned, Owned & Integrated Marketing? #SESLon

I’m a traveling kind of guy and in just a few weeks I’ll be traveling to a meeting of the marketing minds (aka SES London ) in the very hea...

Baca selengkapnya »

17.38

Online Marketing News: New LinkedIn Marketers Guide, Instagram is HOT, Twitter Social Shopping, Bitcoin Basketball

Online Marketing News: New LinkedIn Marketers Guide, Instagram is HOT, Twitter Social Shopping, Bitcoin Basketball

The Sophisticated Marketer’s Guide to LinkedIn – Today’s successful marketers aren’t just good at one thing; they are multifaceted. They a...

Baca selengkapnya »

15.54