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Online Marketing News: Facebook Cuts Into Google’s Lead, 203% Growth In Social, Facebook Users Ignore Brands’ Content

<a id="dd_start"></A><img alt="A Dr. Seuss-Inspired Guide to Twitter" class="alignnone" height="425" src="/gMifhq3.jpg" width="450">A Dr. Seuss-Inspired Guide to Twitter - Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here’s our interpretation of the Seuss guide to Twitter. <a href="http://blog.hootsuite.com/a-seuss-guide-to-twitter/" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.hootsuite.com/a-seuss-guide-to-twitter/');" target="_blank" title="A Dr. Seuss-Inspired Guide to Twitter">HootSuite</A>Now Official: Google Adds Restaurant Menus To Search Results - Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily triggered by searches that involve both the restaurant name and the word “menu,” although Google’s example involves a query that starts with “show me the menu for….” <a href="http://searchengineland.com/now-official-google-adds-restaurant-menus-search-results-185708" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/now-official-google-adds-restaurant-menus-search-results-185708');" target="_blank" title="Now Official: Google Adds Restaurant Menus To Search Results">Search Engine Land</A>203% Growth In Social, Only 31% In Publisher-Based Mobile Apps In 2013 - Gartner’s latest mobile industry report is out. Worldwide sales of smartphones to end users totaled 968 million units in 2013, an increase of 42.3 percent from 2012. Sales of smartphones accounted for 53.6 percent of overall mobile phone sales in 2013, and exceeded annual sales of feature phones for the first time. <a href="http://technorati.com/technology/article/203-growth-in-social-only-31/" onclick="javascript:pageTracker._trackPageview('/outgoing/technorati.com/technology/article/203-growth-in-social-only-31/');" target="_blank" title="203% growth in social, only 31% in publisher-based mobile apps in 2013">Technorati</A>Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report] - Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows that Facebook took a big bite in January out of Google’s lead as top traffic source for some of the biggest news publishers on the web. <a href="http://marketingland.com/facebook-cuts-googles-lead-top-traffic-driver-online-news-sites-report-75578" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/facebook-cuts-googles-lead-top-traffic-driver-online-news-sites-report-75578');" target="_blank" title="Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]">Marketing Land</A>Google AdWords Launches Flexible Conversion Counting - Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model. <a href="http://searchenginewatch.com/article/2331470/Google-AdWords-Launches-Flexible-Conversion-Counting" onclick="javascript:pageTracker._trackPageview('/outgoing/searchenginewatch.com/article/2331470/Google-AdWords-Launches-Flexible-Conversion-Counting');" target="_blank" title="Google AdWords Launches Flexible Conversion Counting">Search Engine Watch</A>Google Analytics Adds AdWords Integration For Mobile App Campaigns - Google announced on the Google Analytics blog that they now upgraded their AdWords integration to show Mobile Apps campaigns in Google Analytics. <a href="http://www.seroundtable.com/google-adwords-analytics-mobile-apps-18182.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.seroundtable.com/google-adwords-analytics-mobile-apps-18182.html');" target="_blank" title="Google Analytics Adds AdWords Integration For Mobile App Campaigns">Search Engine Roundtable</A>Google AdWords Redesigns Notifications & Alerts - Google announced on Google+ that the roll out of the new notification and alerts icon in the Google AdWords advertising console should be live for all soon. Google said they began rolling out the new design “earlier this month.” They said the new approach is “more streamlined” for the notifications and alerts system in AdWords. <a href="http://www.seroundtable.com/google-adwords-notifications-18185.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.seroundtable.com/google-adwords-notifications-18185.html');" target="_blank" title="Google AdWords Redesigns Notifications & Alerts">Search Engine Roundtable</A>Study: Facebook Users Ignore Brands’ Content - An upcoming study from Web-content and customer-experience-management provider Kentico Software highlighted some of the challenges faced by brands on Facebook and other social networks, as its survey of more than 300 adults aged 18 and up found that the majority of them usually ignore posts by brands. <a href="http://allfacebook.com/kentico-software-study_b129676" onclick="javascript:pageTracker._trackPageview('/outgoing/allfacebook.com/kentico-software-study_b129676');" target="_blank" title="STUDY: Facebook Users Ignore Brands’ Content">AllFacebook</A>Tumblr Adds Its First Director Of Media - Sima Sistani has been named director of media at Tumblr reports The Hollywood Reporter. She had been the director of mobile growth at Yahoo since August of last year, according to her LinkedIn profile. The position is a new one within the micro-blogging service, and Sistani will report to Lee Brown, who heads up brand partnerships at the site. She’ll focus on courting the entertainment industry through partnerships and help celebs with their Tumblr presence. <a href="http://socialtimes.com/tumblr-adds-first-director-media_b143698" onclick="javascript:pageTracker._trackPageview('/outgoing/socialtimes.com/tumblr-adds-first-director-media_b143698');" target="_blank" title="Tumblr Adds Its First Director of Media">SocialTimes</A>61% Of Marketing Pros Use Social Media Analytics Tools [STUDY] - Almost two-thirds of marketing professionals use social media analytics tools, with campaign tracking their number one objective, reveals a study by Demand Metric that was sponsored by NetBase. <a href="http://www.mediabistro.com/alltwitter/social-media-analytics-study_b55466" onclick="javascript:pageTracker._trackPageview('/outgoing/www.mediabistro.com/alltwitter/social-media-analytics-study_b55466');" target="_blank" title="61% Of Marketing Pros Use Social Media Analytics Tools [STUDY]">AllTwitter</A>Pinterest Analytics: Mobile Revenue from Pinterest is Up 224% - Mobile revenue from Pinterest is exploding. According to research on <a href="https://www.piqora.com/products/pinterest" onclick="javascript:pageTracker._trackPageview('/outgoing/www.piqora.com/products/pinterest');" target="_blank" title="Piqora: The Complete Marketing Suite for Pinterest">Pinterest analytics</A> carried out by the in-house data scientists here at Piqora, retailers & brands saw an increase of 224% in January 2014, compared to a year earlier. <a href="http://www.business2community.com/pinterest/pinterest-analytics-mobile-revenue-pinterest-224-0799155#!yJ5JT" onclick="javascript:pageTracker._trackPageview('/outgoing/www.business2community.com/pinterest/pinterest-analytics-mobile-revenue-pinterest-224-0799155#!yJ5JT');" target="_blank" title="Pinterest Analytics: Mobile Revenue from Pinterest is Up 224%">Business 2 Community </A>Brands’ Organic Facebook Reach Has Crashed Since October: Study - It’s no secret that the portion of a brand’s Facebook fans who see posts that aren’t supported by ad spend is dropping. In a sales deck sent to partners last fall, the social network acknowledged what some brands had observed for more than a year — that organic distribution of posts on brand pages was declining — but it didn’t quantify the extent of the decline to be expected. <a href="http://adage.com/abstract?article_id=292004" onclick="javascript:pageTracker._trackPageview('/outgoing/adage.com/abstract?article_id=292004');" target="_blank" title="Brands' Organic Facebook Reach Has Crashed Since October: Study">AdAge</A>Yahoo to Block Social Log-Ins From Facebook and Google - Yahoo will prevent users from signing into its services using Google or Facebook accounts, saying instead they will need Yahoo IDs. Yahoo revealed the news to Betanews, saying that it will roll out the new log-in process gradually, a process that will require users of the website’s services to register for Yahoo IDs rather than logging in with Facebook or Google accounts. <a href="http://www.clickz.com/clickz/news/2332511/yahoo-to-block-social-log-ins-from-facebook-and-google" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2332511/yahoo-to-block-social-log-ins-from-facebook-and-google');" target="_blank" title="Yahoo to Block Social Log-Ins From Facebook and Google">ClickZ</A>Facebook Messenger launches on Windows Phone - While Facebook is rapidly developing experiences for iOS and Android, the Windows Phone platform often gets short shrift. The company is changing that, announcing Wednesday that Facebook Messenger has launched for Windows Phone. <a href="http://www.insidefacebook.com/2014/03/05/facebook-messenger-launches-on-windows-phone/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.insidefacebook.com/2014/03/05/facebook-messenger-launches-on-windows-phone/');" target="_blank" title="Facebook Messenger launches on Windows Phone">Inside Facebook</A>Google AdWords API Upgrade Adds Shopping Campaigns, Search Funnel & More - Google released a new version of the Google AdWords API, v201402, that brings a tremendous amount of new features. Google’s Jon Diorio summed up his favorite features on Google+. <a href="http://www.seroundtable.com/google-adwords-api-v201402-18215.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.seroundtable.com/google-adwords-api-v201402-18215.html');" target="_blank" title="Google AdWords API Upgrade Adds Shopping Campaigns, Search Funnel & More">Search Engine Roundtable</A>New Google Search Layout Has No Underlines, Makes Titles Bigger - Users in Europe are seeing a new variety of Google search results, which many believe is related to Google’s European antitrust agreement. The new layout was spotted by Dan Barker. Interestingly, the new layout makes it harder to distinguish the ads from regular search results. <a href="http://searchenginewatch.com/article/2332515/New-Google-Search-Layout-Has-No-Underlines-Makes-Titles-Bigger" onclick="javascript:pageTracker._trackPageview('/outgoing/searchenginewatch.com/article/2332515/New-Google-Search-Layout-Has-No-Underlines-Makes-Titles-Bigger');" target="_blank" title="New Google Search Layout Has No Underlines, Makes Titles Bigger">Search Engine Watch</A>Since It Can’t Sue Us All, Getty Images Embraces Embedded Photos - For the past decade or so, the best defense Getty Images could find against the right-click button on your mouse—home of the “copy” and “save” functions—has been a team of scary lawyers. By copying one of its images and using it on your blog, you’re entering a random drawing where the prize is a terrifying letter offering a tutorial in copyright litigation. <a href="http://www.businessweek.com/articles/2014-03-06/since-it-cant-sue-us-all-getty-images-embraces-embedded-photos#r=rss" onclick="javascript:pageTracker._trackPageview('/outgoing/www.businessweek.com/articles/2014-03-06/since-it-cant-sue-us-all-getty-images-embraces-embedded-photos#r=rss');" target="_blank" title="Since It Can't Sue Us All, Getty Images Embraces Embedded Photos">BusinessWeek</A>LinkedIn Opens Sponsored InMail Gates to Mobile Ads - LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users’ inboxes to get content in front of their eyes. <a href="http://www.clickz.com/clickz/news/2332494/linkedin-opens-sponsored-inmail-gates-to-mobile-ads" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2332494/linkedin-opens-sponsored-inmail-gates-to-mobile-ads');" target="_blank" title="LinkedIn Opens Sponsored InMail Gates to Mobile Ads">ClickZ</A>Looking for Content Marketing Training? School Is Now in Session! - According to our annual content marketing research, organizations are investing about one-third of their marketing budgets on content marketing — and the majority are planning to increase their spend in the next year. While this seems like good news, our research also found that fewer than half of marketers consider themselves to be effective in the content efforts they produce. <a href="http://contentmarketinginstitute.com/2014/03/content-marketing-training-school/" onclick="javascript:pageTracker._trackPageview('/outgoing/contentmarketinginstitute.com/2014/03/content-marketing-training-school/');" target="_blank" title="Looking for Content Marketing Training? School Is Now in Session!">Content Marketing Institute</A>Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study] - If you’re curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks, payment methods, shopping channels and more for 2013. What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. <a href="http://www.clickz.com/clickz/news/2332227/mobile-represents-30-of-ecommerce-site-traffic-in-2013-study" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2332227/mobile-represents-30-of-ecommerce-site-traffic-in-2013-study');" target="_blank" title="Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]">ClickZ</A>Bing Launches ‘Bing Saves’: Save And Organize Content Found Through Bing Searches - Bing has officially launched a new feature designed to help users save, organize, and share the content they find on Bing searches. Bing Saves is available for access as a public beta on bing.com/saves, where you can also get toolbar bookmarklets that allow you to save content to Bing that you find elsewhere on the web. <a href="http://www.searchenginejournal.com/bing-launches-bing-saves-save-organize-content-found-bing-searches/93641/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.searchenginejournal.com/bing-launches-bing-saves-save-organize-content-found-bing-searches/93641/');" target="_blank" title="Bing Launches ‘Bing Saves’: Save And Organize Content Found Through Bing Searches">Search Engine Journal</A>3 in 4 Retailers Believe Mobile Will Soon Influence the Majority of Consumers’ Purchases - A new study from RSR Research indicates that already, almost half of retailers believe that mobile influences consumers’ purchases more than half of the time. And they’re even more confident of mobile’s influence in the years to come: some 44% believe that mobile will in 3 years influence consumers’ purchases at least three-quarters of the time, up from just 9% who currently feel that mobile carries that level of influence. <a href="http://www.marketingcharts.com/wp/online/3-in-4-retailers-believe-mobile-will-soon-influence-the-majority-of-consumers-purchases-41183/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/3-in-4-retailers-believe-mobile-will-soon-influence-the-majority-of-consumers-purchases-41183/');" target="_blank" title="3 in 4 Retailers Believe Mobile Will Soon Influence the Majority of Consumers’ Purchases">Marketing Charts</A>Study: 60 Percent Of Adults Switch Screens During The Day - Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially backs up the earlier Google results, which show that people use multiple devices throughout the day and for different purposes. <a href="http://marketingland.com/study-60-percent-adults-switch-screens-day-76130" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/study-60-percent-adults-switch-screens-day-76130');" target="_blank" title="Study: 60 Percent Of Adults Switch Screens During The Day">Marketing Land</A>Survey: 87 Percent Want “Do Not Track” To Elude Marketers - There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. <a href="http://marketingland.com/survey-87-percent-use-track-elude-marketers-76097" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/survey-87-percent-use-track-elude-marketers-76097');" target="_blank" title="Survey: 87 Percent Want “Do Not Track” To Elude Marketers">Marketing Land</A>On <a href="http://www.toprankblog.com/2014/03/grow-blog-community-readership/" title="5 Ways to Grow Your Blog Community and Readership">5 Ways to Grow Your Blog Community and Readership,</A> Dr. Anthony C. Edwards said, “I really appreciate your advice about writing from the consumer’s perspective rather than the company perspective. While we are trying to drive a particular response from the reader, it’s important to remember that we are writing to people and they often appreciate recognition.”Henley Wing said, “I love tips #2 and #3. Nobody really wants to hear how awesome you are they, they want to hear how you can make them awesome. Understanding the pains, fears and needs of your audience is a great way to resonate with them.”Anoop Srivastava added, “Lee, I love your first points Facts tell, but stories sell. If we write story with facts, people will start reading it.”And Barbara Mckinney commented, “Thanks for the tips Lee. I agree with them all especially with #5.To optimize and socialize your content in social media is one the most important things to do to reach your audience.”What were the top online and digital marketing news stories for you this week?Thanks for reading and have a great weekend!<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/lvlkYqCYIAo/" rel="nofollow" target="_blank">View the original article here</a>

Online Marketing News: Facebook Cuts Into Google’s Lead, 203% Growth In Social, Facebook Users Ignore Brands’ Content

A Dr. Seuss-Inspired Guide to Twitter - Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinc...

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Online Marketing News: WhatsApp Facebook? Bots Overtake the Net, Social Wins for SMBs, Twitter Facelift

<a id="dd_start"></A><img alt="Location-Based Marketing Infographic" class="size-full wp-image-16510 alignnone" height="257" src="/Location-Based-Marketing-Infographic.jpg" title="Location-Based Marketing Infographic" width="450">How Location-Based Marketing Delivers Ads to In-Store Shoppers [Infographic] – Micro-location and proximity targeting are happening in brick and mortar stores right now. This infographic explains some of the location-based marketing systems out there and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads. <a href="http://marketingland.com/location-based-marketing-shoppers-73574" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/location-based-marketing-shoppers-73574');" target="_blank" title="Location-Based Marketing Delivers Ads to In-Store Shoppers">Marketing Land</A>LinkedIn Unlocks Influencer Program – LinkedIn has expanded their influencer blogging program from 500 to 25,000 this week. The blogging function will extend to more members in the future. Enabling LinkedIn members to blog will give LinkedIn substantially more content and engagement opportunities to drive pageviews and website visits. It should also provide more value for members. <a href="http://blog.linkedin.com/2014/02/19/the-definitive-professional-publishing-platform/" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.linkedin.com/2014/02/19/the-definitive-professional-publishing-platform/');" target="_blank">LinkedIn Blog</A> (client)Less Than 40 Percent of Web Traffic Comes From Humans – The chart differentiates between “good” bots, like search engines and analytics tools, and “bad” bots, like scam advertisements, scrapers, hacking tools and spam bots (hacking and spam make up 5 percent of total traffic). It’s troubling that bot traffic is evenly split between 31 percent “good” and 30.5 percent “bad,” but throw humans in there and things start to even out. Maybe humans need a “Take Back the Internet” rallying cry. <a href="http://www.slate.com/blogs/future_tense/2014/02/14/humans_make_up_only_40_percent_of_web_traffic_the_rest_is_from_bots.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.slate.com/blogs/future_tense/2014/02/14/humans_make_up_only_40_percent_of_web_traffic_the_rest_is_from_bots.html');" target="_blank" title="Less than 40 Percent of Web Traffic Comes from Humans">Slate</A>Klout Quietly Tests Native Ad Product – Klout has already conducted an alpha test of native ads with a few undisclosed brands with what it deemed “great” results. The move comes hot on the heels of reports that the online social influence start-up is being sold to social customer service company Lithium Technologies for $100 million or more. <a href="http://www.clickz.com/clickz/news/2328026/klout-quietly-tests-native-ad-product" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2328026/klout-quietly-tests-native-ad-product');" target="_blank" title="Klout Tests Native Ad Product">ClickZ</A>LinkedIn Study Shows Social Media Marketing is Working for SMBs – LinkedIn conducted a survey of 998 SMBs in the U.S. and Canada and discovered that 81% of SMBs are using social media. They see it as a way of maintaining brand presence (90%), generating word-of-mouth (88%), delivering information about their company (89%) and attracting new leads (82%). <a href="http://www.marketingpilgrim.com/2014/02/linkedin-study-shows-social-media-marketing-is-working-for-smbs.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingpilgrim.com/2014/02/linkedin-study-shows-social-media-marketing-is-working-for-smbs.html');" target="_blank" title="LinkedIn Study: Social Media Making Difference for SMBs">Marketing Pilgrim</A>Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook – The main picture and bio will be scaled to the left with significantly more real estate dedicated to the header photo. The revamped tweet stream is also a departure from its signature look. There is a greater focus on photos and content cards. It moves away from a strictly vertical timeline too. <a href="http://mashable.com/2014/02/11/twitter-redesign-facebook-google/?utm_cid=mash-com-fb-main-link" onclick="javascript:pageTracker._trackPageview('/outgoing/mashable.com/2014/02/11/twitter-redesign-facebook-google/?utm_cid=mash-com-fb-main-link');" target="_blank" title="Twitter Testing Profile Redesign">Mashable</A>Bitcoin Bubble Could Burst as Investors Rush to Withdraw Cash – Investors have been left high and dry holding on to plummeting bitcoin as a bug in the software has prevented them trading in the currency.  <a href="http://www.zdnet.com/bitcoin-bubble-could-burst-as-investors-rush-to-withdraw-cash-7000026410/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.zdnet.com/bitcoin-bubble-could-burst-as-investors-rush-to-withdraw-cash-7000026410/');" target="_blank" title="Bitcoin Bubble Could Burst">ZDNet</A>When Mentos and Diet Coke Went Viral – As familiar as we all are now with user-generated branded content, it really didn’t make an impact until 2006 when Eepybird Studios, a video production team, went super viral with their “Extreme Mentos and Diet Coke” clip. Here’s an interview with the creators asking about the science of going viral and why YouTube wasn’t even part of their plan in the very early days. <a href="http://www.reelseo.com/mentos-coke-viral/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.reelseo.com/mentos-coke-viral/');" target="_blank" title="When Mentos and Coke Went Viral">ReelSEO</A>5 Ways in Which Search is Evolving – The great thing about search is the way it keeps changing and growing, meaning website owners and marketers need to adapt and exploit new opportunities regularly to maximize their search presence. Here are five noteworthy directions in which search is evolving that digital marketers need to be aware of. <a href="http://econsultancy.com/blog/64342-five-ways-in-which-search-is-evolving" onclick="javascript:pageTracker._trackPageview('/outgoing/econsultancy.com/blog/64342-five-ways-in-which-search-is-evolving');" target="_blank" title="5 Ways Search is Evolving">eConsultancy</A>A Visual History of Google Algorithm Changes [Infographic] – Over the years, Google has made thousands of changes to the way it finds and prioritizes information on the web. While most of these changes have been small, there have also been several major changes, which have affected significantly how marketers think about SEO. Here’s a snapshot of when and why Google rolled out its most notable algorithm updates. <a href="http://blog.hubspot.com/marketing/google-algorithm-visual-history-infographic" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.hubspot.com/marketing/google-algorithm-visual-history-infographic');" target="_blank" title="History of Google Algorithm Changes Infographic">HubSpot</A>Netflix is Building an Artificial Brain Using Amazon’s Cloud – In an effort to further hone its recommendation engine, Netflix is delving into “deep learning,” a branch of artificial intelligence that tries to mimic the structure of the human brain to solve problems that are usually too difficult for computers. <a href="http://www.wired.com/wiredenterprise/2014/02/netflix-deep-learning/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.wired.com/wiredenterprise/2014/02/netflix-deep-learning/');" target="_blank" title="Netflix Building Artificial Brain">Wired</A>Is it Time to Give Your Mobile Marketing a Push? [Infographic] – As much as 76% of consumers have enabled push notifications on their phone. Marketers measure 50% higher open rates with push notifications versus email–and double the click-through rates! In addition, 70% or more of consumers found all types of push notifications, including order updates and location-based messages, to be valuable. <a href="http://www.marketingpilgrim.com/2014/02/is-it-time-to-give-your-mobile-marketing-a-push-infographic.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingpilgrim.com/2014/02/is-it-time-to-give-your-mobile-marketing-a-push-infographic.html');" target="_blank" title="Give Your Mobile Marketing a Push">Marketing Pilgrim</A>The New iPhone Feature That Could Change Your Mobile Content Strategy – Included as part of Apple’s iOS 7, the iBeacon feature uses Bluetooth location-based technology to allow a sensor to communicate with a nearby device. Tiny transmitters can be placed throughout a building to determine visitors’ locations and send targeted alerts to their phones as they move about. Combine this with push notifications and marketers benefit from a one-two punch. <a href="http://contentmarketinginstitute.com/2014/02/ibeacon-enhance-mobile-content-strategy/" onclick="javascript:pageTracker._trackPageview('/outgoing/contentmarketinginstitute.com/2014/02/ibeacon-enhance-mobile-content-strategy/');" target="_blank" title="New iPhone Feature That Could Change Your Content Strategy">Content Marketing Institute</A>Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% of Brands Fail to Use Them – Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences. Not only did personalization prove to lift transaction rates and revenue, Experian stated that personalized promotional mailings had 29 percent higher unique open rates and 41 percent higher unique click rates. For triggered email campaigns, personalization resulted in double the transaction rates compared to non-personalized triggered emails. What are brands waiting for? <a href="http://marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/study-70-brands-personalizing-emails-missing-higher-transaction-rates-revenue-73241');" target="_blank" title="Personalized Emails Deliver 6x Higher Transaction Rates">Marketing Land</A>Facebook Allows Users to Enter a Custom Gender – Facebook announced that it will allow its users to customize their gender on their timeline. Previously, the only options available were female and male, but now there’s a custom option for users to identify as their preferred pronoun. They have also added the ability for people to control the audience with whom they want to share their custom gender. <a href="http://www.insidefacebook.com/2014/02/13/facebook-allows-users-to-enter-a-custom-gender/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.insidefacebook.com/2014/02/13/facebook-allows-users-to-enter-a-custom-gender/');" target="_blank" title="Facebook Allows Users to Enter Gender">Inside Facebook</A>Facebook to Buy WhatsApp for $19 Billion – Facebook will buy fast-growing mobile-messaging startup WhatsApp for $19 billion in cash and stock, as the world’s largest social network looks for ways to boost its popularity, especially among a younger crowd and underscores its determination to win the market for messaging, an indispensable utility in a mobile era. <a href="http://www.reuters.com/article/2014/02/19/us-whatsapp-facebook-idUSBREA1I26B20140219" onclick="javascript:pageTracker._trackPageview('/outgoing/www.reuters.com/article/2014/02/19/us-whatsapp-facebook-idUSBREA1I26B20140219');" target="_blank" title="Facebook to Buy WhatsApp">Reuters</A>Study: Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic – 37 percent of marketers rated social sharing buttons as very effective for increasing conversions from consumers, with 46 percent claiming they were somewhat effective. Live chat/instant messaging, user-created collections and user-generated content also rated highly in the survey. <a href="http://www.mediabistro.com/alltwitter/social-sharing-conversions_b54936" onclick="javascript:pageTracker._trackPageview('/outgoing/www.mediabistro.com/alltwitter/social-sharing-conversions_b54936');" target="_blank" title="Social Sharing Conversions">MediaBistro</A>Infinite Scroll Search-Friendly Recommendations – To make sure that search engines can crawl individual items linked from an infinite scroll page, make sure that you or your content management system produces a paginated series (component pages) to go along with your infinite scroll. <a href="http://googlewebmastercentral.blogspot.com/2014/02/infinite-scroll-search-friendly.html" onclick="javascript:pageTracker._trackPageview('/outgoing/googlewebmastercentral.blogspot.com/2014/02/infinite-scroll-search-friendly.html');" target="_blank" title="Infinite Scroll-Friendly Recommendations">Google Webmaster Central Blog</A>Starbucks and The Economist Admit to Using Google+ for SEO More Than Social – According to The New York Times Starbucks, “Updates its Google+ page for the sake of good search placement, and takes advice from Google representatives on how to optimize Google+ content for the search engine.” And the audience director for The Economist commented on how Google+ helps with their SEO strategy — their Google+ posts actually show up in search engine results. <a href="http://searchengineland.com/starbucks-economist-admit-using-google-seo-social-184527" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/starbucks-economist-admit-using-google-seo-social-184527');" target="_blank" title="Google+ More for SEO than Social">Search Engine Land</A>Google To Introduce A New Content-Recommendation System For Publishers Next Month – The search and advertising giant is pitching content companies on joining a beta of the service. The new program could present competition to companies like Taboola, Outbrain, and Zemanta, which recommends multiple articles from a given publisher on that outlet’s website. In typical Google fashion, they had nothing more to report. <a href="http://venturebeat.com/2014/02/10/google-is-pushing-a-new-content-recommendation-system-for-publishers/" onclick="javascript:pageTracker._trackPageview('/outgoing/venturebeat.com/2014/02/10/google-is-pushing-a-new-content-recommendation-system-for-publishers/');" target="_blank" title="Google Introducing New Content-Recommendation Platform">Venture Beat</A>4 Things Online Marketers Should Know About User Experience (UX) – Discover four important concepts that search engine optimization (SEO) professionals contribute to the user experience (UX) and user experience design (UXD). UX expert, Shari Thurow, explains the difference and puts it all in a context in this super smart post. <a href="http://marketingland.com/4-things-seos-know-user-experience-ux-73200" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/4-things-seos-know-user-experience-ux-73200');" target="_blank" title="4 Thinks SEOs Need to Know About UX">Marketing Land</A>Cara Posey on <a href="http://www.toprankblog.com/2014/02/content-marketing-maturity-model/" target="_blank" title="Essential Stages of Content Marketing Evolution">Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying</A>, said “This is an excellent resource that really helps identify what stage you are at and where you want to be. There is such a huge jump between some of these smaller steps. Organizations need to know that they aren’t failing if they haven’t yet hit storytelling or monetization, but there is certainly opportunity to do better and be more successful.“Even those of us in the content marketing space must make a concerted effort to keep moving forward. Thanks for always inspiring us to do so and for breaking it down so simply. Luckily I have a copy of Youtility that Jay kindly signed at WOMMA Summit. Time to hit the books again!”What were the top online and digital marketing news stories for you this week?Thanks for reading and have a great weekend!<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/4BpSbmL2uqQ/" rel="nofollow" target="_blank">View the original article here</a>

Online Marketing News: WhatsApp Facebook? Bots Overtake the Net, Social Wins for SMBs, Twitter Facelift

How Location-Based Marketing Delivers Ads to In-Store Shoppers [Infographic] – Micro-location and proximity targeting are happening in bri...

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10.05

Online Reputation Book Review: Repped by Andy Beal

<a id="dd_start"></A><a href="http://www.amazon.com/gp/product/1493698060/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/gp/product/1493698060/');" target="_blank"><img alt="Online Reputation Book" class="alignright size-full wp-image-16564" height="321" src="/repped-andy-beal.jpg" width="250"></A>Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing.As Google became a powerful <a href="http://www.marketingpilgrim.com/2007/10/google-reputation-management.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingpilgrim.com/2007/10/google-reputation-management.html');" target="_blank">reputation engine</A>, the need for individuals and brands to monitor and manage their online reputations increased too.Today, with billions of internet users empowered to post content anytime, anywhere, the <a href="http://www.toprankblog.com/2007/03/basics-of-online-reputation-management/">articles</A> and <a href="http://www.slideshare.net/toprank/online-reputation-management-toprankmarketingcom-presentation" onclick="javascript:pageTracker._trackPageview('/outgoing/www.slideshare.net/toprank/online-reputation-management-toprankmarketingcom-presentation');" target="_blank">presentations</A> we originally published on Online Reputation Management (ORM) are even more important today. And yet there are thousands of brands and even more individuals that are oblivious and in dire need of ORM.The good news is that an excellent resource on the ORM topic has just been published by my longtime pal, <a href="http://www.toprankblog.com/2008/03/review-radically-transparent/">author </A>and owner of Trackur, <a href="https://twitter.com/AndyBeal?" onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/AndyBeal?');" target="_blank">Andy Beal</A>. It’s called, <a href="http://www.amazon.com/gp/product/1493698060/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/gp/product/1493698060/');" target="_blank">Repped</A> – 30 Days to A Better Online Reputation. Here’s a review of this highly useful guide that will serve both your online reputation and online marketing needs.<img alt="Andy Beal" class="alignleft size-full wp-image-16565" height="160" src="/andy-beal.jpg" width="150"> The premise is pretty straight forward: Whether you’re a brand, an individual or a “brandividual”, online reputation is an increasingly influential contributor to your success. Or failure.What Andy sets out to do in Repped, is provide a 30 day plan to help any person or company build, manage, monitor and protect their online reputation.For business people, think of how many times you’ve “Googled” someone you just met at a conference, vendors that you’re considering or a candidate that you’re about to interview. Have you ever found something that made you decline a meeting or feel differently (in a bad way) about that person? Do you think they were aware the information existed? Even more importantly, were they doing anything about monitoring and managing it?What you find on the search and social web becomes a very important first or second impression.As a business professional responsible for being in the public eye or managing business communications and marketing, being able to assess and affect how people see you online should be a top priority.The good news is that Repped provides a handy framework for taking control over how you and your brand are known online.Two great things about this book:1. It’s designed to be used, get dog eared, post it noted and turned into action. At 176 pages, Repped is (thankfully) no War and Peace, so you can skim through. But it’s also structured as Day one, Day two etc so you can keep going back and get your daily advice with specific things to do with “Today’s Exercise” at the end of each chapter.Some of the key questions answered in Repped include:What is ORM (online reputation management)?How do you set up social media monitoring?How do you find influencers?What kind of content should you create?How do you build social networks and community?How do you audit your brand or personal online reputation?What do you do if someone is trash talking your brand?How do you clean up negative search results about your brand?2. What works for Online Reputation works for Online Marketing. The core of brand marketing is understanding how you want to be known. What is it that you should be the “best answer” for? Following the advice Andy gives in Repped will help you take control of your online reputation. At the same time, many of the tips and tactics offered in the book are just good marketing in this age of brandividuals, influencers and author authority.Everything from social media monitoring to content planning to social media and community building are covered in Repped. It’s not a deep dive though, it’s a primer. It’s a smart introduction to 30 days of things you could be doing to optimize how your target audience, peers, and industry see you and your brand.If you would like a good guide for the kinds of things your business needs to do in order to take control over executive and brand online reputation, this book is it.You can get <a href="http://www.amazon.com/gp/product/1493698060/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.amazon.com/gp/product/1493698060/');" target="_blank">Repped at Amazon</A> and here’s <a href="http://www.andybeal.com/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.andybeal.com/');" target="_blank">Andy’s site</A> in case you want to know more about him and his social media monitoring company <a href="http://www.trackur.com/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.trackur.com/');" target="_blank">trackur</A>. If you want to meet him person, make sure you attend the <a href="http://www.clickzlive.com/newyork/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickzlive.com/newyork/');" target="_blank">ClickZ Live</A> conference in New York April 1-2.<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/zvEHvMCpmYY/" rel="nofollow" target="_blank">View the original article here</a>

Online Reputation Book Review: Repped by Andy Beal

Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely...

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09.13

Online Marketing News: Twitter Crime, Google Redesign, Facebook Free Fading, Social Media Wave

<a id="dd_start"></A>Facebook Announces News Feed Redesign To Mirror Mobile - In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics. <a href="http://www.insidefacebook.com/2014/03/06/facebook-announces-news-feed-redesign-to-mirror-mobile/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.insidefacebook.com/2014/03/06/facebook-announces-news-feed-redesign-to-mirror-mobile/');" target="_blank" title="Facebook announces News Feed redesign to mirror mobile">InsideFacebook</A>Study: Twitter Crime Has Risen 390% Since 2011 - Crimes linked to Twitter have risen almost four-fold over the past three years, reveals new figures from 25 police forces across the United Kingdom. Since 2011, cases where Twitter has in someway played a role have increased by 390 percent – up from 174 in 2011 to 852 in 2013. <a href="http://www.mediabistro.com/alltwitter/social-media-crime-growth_b55686" onclick="javascript:pageTracker._trackPageview('/outgoing/www.mediabistro.com/alltwitter/social-media-crime-growth_b55686');" target="_blank" title="Twitter Crime Has Risen 390% Since 2011 [STUDY]">AllTwitter</A>Millennials Spend 18 Hours A Day Consuming Media – And It’s Mostly Content Created By Peers - How many hours a day do you spend on Facebook? How about texting friends? Reading magazines? If you’re a millennial, it may be more time than you think. New research by social-influence marketing platform Crowdtap indicates that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media. <a href="http://www.entrepreneur.com/article/232062" onclick="javascript:pageTracker._trackPageview('/outgoing/www.entrepreneur.com/article/232062');" target="_blank" title="Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers">Entrepreneur</A><img alt="Smart companies realize that social media is about people, not logos. -Jay Baer" class="alignright size-full wp-image-16574" height="224" src="/MarketingNews03142014.jpg" width="300">Stats: More Than 40% Of Online Adults Are Multi-Device Users - This comes from a new multi-device study, conducted by Facebook in collaboration with GfK, revealing people’s behavior when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis. <a href="https://econsultancy.com/blog/64464-more-than-40-of-online-adults-are-multi-device-users-stats" onclick="javascript:pageTracker._trackPageview('/outgoing/econsultancy.com/blog/64464-more-than-40-of-online-adults-are-multi-device-users-stats');" target="_blank" title="More than 40% of online adults are multi-device users: stats">Econsultancy</A>Facebook Launches Public Content Solutions To Help Media Partners With Trend Data - As more and more people talk about current events on Facebook, developers within the media industry are looking for some way to join the conversation. So to offer companies a solution into the data behind <a href="http://www.insidefacebook.com/2014/01/16/facebook-officially-launches-trending/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.insidefacebook.com/2014/01/16/facebook-officially-launches-trending/');" target="_blank">trending topics</A> on the social network, <a href="http://newsroom.fb.com/News/817/Announcing-the-Public-Content-Solutions-Program" onclick="javascript:pageTracker._trackPageview('/outgoing/newsroom.fb.com/News/817/Announcing-the-Public-Content-Solutions-Program');" target="_blank">Facebook announced Friday</A> the launch of Public Content Solutions. <a href="http://www.insidefacebook.com/2014/03/07/facebook-launches-public-content-solutions-to-help-advertisers-with-trend-data/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.insidefacebook.com/2014/03/07/facebook-launches-public-content-solutions-to-help-advertisers-with-trend-data/');" target="_blank" title="Facebook launches Public Content Solutions to help media partners with trend data">InsideFacebook</A>Facebook Free Reach Drops To 6%, Per Agency Study. 4 Reasons Your Brand Posts Are Fading - The Facebook news feed is highly coveted real estate with finite space, so something had to give — and it’s brand posts. The social network wants to keep its 757 million daily users active while cranking up its ad business, so brand posts with no spending behind them are getting the squeeze. The posts are less interesting to users and don’t drive any revenue for Facebook, and since late 2012, there has been less and less room for them. <a href="http://adage.com/article/digital/reasons-brand-posts-fading-facebook/292043/" onclick="javascript:pageTracker._trackPageview('/outgoing/adage.com/article/digital/reasons-brand-posts-fading-facebook/292043/');" target="_blank" title="Four Reasons Your Brand Posts Are Fading On Facebook">AdAge</A>18-24 Year Olds on Facebook Report An Average Of 649 Friends, Up From 510 Last Year - Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year, according to [pdf] a report from Edison Research and Triton Digital. Facebook remains the most popular site, used by 58% of survey respondents of that age, but was the only platform other than MySpace not to see an increase in penetration year-over-year. <a href="http://www.marketingcharts.com/wp/online/18-24-year-olds-on-facebook-report-an-average-of-649-friends-up-from-510-last-year-41233/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/18-24-year-olds-on-facebook-report-an-average-of-649-friends-up-from-510-last-year-41233/');" target="_blank" title="18-24-Year-Olds on Facebook Report an Average of 649 Friends, Up From 510 Last Year">Marketing Charts</A>URL Shortening Giant Bitly Will Provide Click Data to Moz - Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s optimization software previously used link data from Twitter to rank web pages’ social media relevance but it is turning to Bitly to get a more complete picture of user behavior. <a href="http://marketingland.com/url-shortening-giant-bitly-will-provide-click-data-moz-76373" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/url-shortening-giant-bitly-will-provide-click-data-moz-76373');" target="_blank" title="URL Shortening Giant Bitly Will Provide Click Data to Moz">Marketing Land</A>Millennials More Willing Than Boomers to Share Data With Marketers - 6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so, according to results from a Mintel study. That gap even extends to those unwilling to share information: at least 30% of Millennials who would not provide private information said they would be swayed by an incentive offer, while only 13% of reluctant Baby Boomers agreed. <a href="http://www.marketingcharts.com/wp/online/millennials-more-willing-than-boomers-to-share-data-with-marketers-41244/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/millennials-more-willing-than-boomers-to-share-data-with-marketers-41244/');" target="_blank" title="Millennials More Willing Than Boomers to Share Data With Marketers">Marketing Charts</A>Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process - According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process. <a href="http://marketingland.com/report-6-buyers-claim-social-media-impacts-b2b-buying-process-76396" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/report-6-buyers-claim-social-media-impacts-b2b-buying-process-76396');" target="_blank" title="Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process">Marketing Land</A>Smartphone Penetration Now Two-Thirds Of US Mobile Market - Smartphone penetration continues to grow with every passing month, and the latest tally from comScore indicates that during the 3-month average ending in January 2014, some 66.8% of mobile subscribers in the US owned a smartphone. That translates to almost 160 million Americans, and is up from 55% market penetration during the year-earlier period. <a href="http://www.marketingcharts.com/wp/online/smartphone-penetration-now-at-two-thirds-of-the-us-mobile-market-41248/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/smartphone-penetration-now-at-two-thirds-of-the-us-mobile-market-41248/');" target="_blank" title="Smartphone Penetration Now at Two-Thirds of the US Mobile Market">Marketing Charts</A>Google Introduces Consumer Ratings Annotations - Google announced its plans to introduce consumer ratings annotations to Google AdWords in an official company blog post. The search engine giant says consumer rating annotations bring to light industry-specific ratings—such as an airline’s reward program—based on Google Consumer Surveys. <a href="http://www.dmnews.com/news-byte-google-introduces-consumer-ratings-annotations/article/337617/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.dmnews.com/news-byte-google-introduces-consumer-ratings-annotations/article/337617/');" target="_blank" title="News Byte: Google Introduces Consumer Ratings Annotations">Direct Marketing News</A>Facebook Updates Company Pages Design and Introduces “Pages to Watch” - One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. Because of the way it was all laid out, you were never sure that your posts would look great across the platform. <a pages="" title="'Facebook Updates Company Page Design and Introduces " to="">HubSpot</A>Google: Keep URL Length Shorter Than 2000 Characters - SEOs obsess about the smallest things, even how long is too long for a URL. A Google Webmaster Help thread has SEOs and webmasters asking how long can they go for a URL. Google actually answered the question. <a href="http://www.seroundtable.com/google-url-characters-18219.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.seroundtable.com/google-url-characters-18219.html');" target="_blank" title="Google: Keep URL Length Shorter Than 2,000 Characters">Search Engine Roundtable</A>61% Of Brands Using Influencer Marketing Have Trouble Identifying The Right Influencers - According to a recent study from Augure, a reputation management software, the biggest problems marketers have are identifying the right influencers, engaging with them and quantifying the influence. Celebrity doesn’t always equate to influence anymore. In fact, less than 25 percent of those surveyed consider a well-known celebrity an influencer. <a href="http://socialtimes.com/61-brands-using-influencer-marketing-trouble-identifying-right-influencers_b144697" onclick="javascript:pageTracker._trackPageview('/outgoing/socialtimes.com/61-brands-using-influencer-marketing-trouble-identifying-right-influencers_b144697');" target="_blank" title="61% of Brands Have Trouble Identifying the Right Influencers">SocialTimes</A>LinkedIn Announces Sponsored InMail For Mobile - LinkedIn announced yesterday that it was expanding its mobile advertising platform to include Sponsored InMail. According to the blog post, the goal is to give marketers an opportunity to reach consumers where they’ll engage most: on their mobile devices. <a href="http://socialtimes.com/linkedin-sponsored-inmail-mobile_b144131" onclick="javascript:pageTracker._trackPageview('/outgoing/socialtimes.com/linkedin-sponsored-inmail-mobile_b144131');" target="_blank" title="LinkedIn Announces Sponsored InMail for Mobile">SocialTimes</A>Twitter Can Tell You When Your Customers Are Happy, Sad, or Hungover - On Monday, Twitter released the results of its research on the usage of different words and phrases on the platform in 2013, broken down by days of the week and by month. Finding patterns across millions of 140-character posts, the company unearthed some useful information for business owners. <a href="http://www.inc.com/abigail-tracy/use-twitter-to-predict-customer-behavior.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.inc.com/abigail-tracy/use-twitter-to-predict-customer-behavior.html');" target="_blank" title="Twitter Can Tell You When Your Customers Are Happy, Sad, or Hungover ">Inc.</A>Twitter Testing Click-To-Call Ad Feature - Twitter is testing a click-to-call button that would enable mobile users to call advertisers directly. The news was first reported by Digiday. ClickZ confirmed the comments in the story made by Richard Alfonsi, Twitter’s vice president of global online sales, with a source close to the company. The source did not provide any additional details. <a href="http://www.clickz.com/clickz/news/2333638/twitter-testing-click-to-call-ad-feature" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2333638/twitter-testing-click-to-call-ad-feature');" target="_blank" title="Twitter Testing Click-to-Call Ad Feature">ClickZ</A>Google Webmaster Tools Adds Infinite Scroll Search-Friendly Recommendations - Your site’s news feed or pinboard might use infinite scroll—much to your users’ delight! When it comes to delighting Googlebot, however, that can be another story. With infinite scroll, crawlers cannot always emulate manual user behavior–like scrolling or clicking a button to load more items–so they don’t always access all individual items in the feed or gallery. If crawlers can’t access your content, it’s unlikely to surface in search results. <a href="http://googlewebmastercentral.blogspot.in/2014/02/infinite-scroll-search-friendly.html" onclick="javascript:pageTracker._trackPageview('/outgoing/googlewebmastercentral.blogspot.in/2014/02/infinite-scroll-search-friendly.html');" target="_blank" title="Infinite Scroll Search-Friendly Recommendations">Google Webmaster Central Blog</A>Google Makes It Official: New Search Results Design Goes Live For All - A day after Google said the new look was still an experiment, it has decided that the experiment was good enough to make for an official change. Now everyone should be getting the new design. <a href="http://searchengineland.com/google-makes-official-new-search-results-look-live-186491" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/google-makes-official-new-search-results-look-live-186491');" target="_blank" title="Google Makes It Official: New Search Results Design Goes Live For All">Search Engine Land</A>Study: Which of Twitter’s “Hard Features” Can Drive The Most ReTweets? - Looking for more retweets? Twitter has released <a href="https://blog.twitter.com/2014/what-fuels-a-tweets-engagement" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.twitter.com/2014/what-fuels-a-tweets-engagement');">some data</A> based on an analysis of millions of tweets sent by verified users in the US. The study looked at tweets that contained Twitter’s “hard features” – photos, #hashtags, links, videos, and tweets containing a number of a digit (such as a sports score) – comparing retweets from that dataset against average retweets from the same collection of accounts (most of which had thousands of followers). Overall, tweets containing photos got the biggest bump – but the results differed by area. <a href="http://www.marketingcharts.com/wp/online/which-of-twitters-hard-features-can-drive-the-most-retweets-41323/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/which-of-twitters-hard-features-can-drive-the-most-retweets-41323/');" target="_blank" title="Which of Twitter’s “Hard Features” Can Drive the Most ReTweets?">Marketing Charts</A>From our post, <a href="http://www.toprankblog.com/2014/03/content-marketing-empathy/" title="What’s the One Most Important Skill for a Content Marketer?">What’s the One Most Important Skill for a Content Marketer?</A>, Barbara Mckinney said, “I cannot agree more, Lee. Empathy is the most important skill you can practice. It will lead to greater success personally and professionally and will allow you to become happier the more you practice.”KevinBall added, “With all the emphasis on creating content about trending topics, keyword ranking, social media promotion, repurposing content, branding, etc., it’s easy to lose sight of the fact that we’re supposed to be creating content that our prospects, influencers, and customers find useful and interesting. All noise aside, having empathy for the pain points, struggles, and yes, even victories of our customers is the question to which we must always return.”Chelsei Henderson shared a related article and this though, “Putting this in a marketing perspective, we can become much more productive in our efforts by showing this level of empathy. Putting ourselves in the same place as our audience makes for good marketing. That’s why people who develop products solving a common pain they, too, felt at one point are able to market it so well. Truly, one of the most important skills for content marketers.”What were the top online and digital marketing news stories for you this week?Thanks for reading and have a great weekend!<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/l4-ZToiFjqM/" rel="nofollow" target="_blank">View the original article here</a>

Online Marketing News: Twitter Crime, Google Redesign, Facebook Free Fading, Social Media Wave

Facebook Announces News Feed Redesign To Mirror Mobile - In the coming weeks, Facebook will roll out an update to the News Feed design it ...

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09.02

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

<a id="dd_start"></A><img alt="Pinterest Infographic" class="aligncenter size-full wp-image-16481" height="319" src="/Pinterest-Infographic.jpg" title="Pinterest Infographic" width="450">30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, Omnicore has made a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools. See why <a href="http://ow.ly/tjeJO" onclick="javascript:pageTracker._trackPageview('/outgoing/ow.ly/tjeJO');" target="_blank" title="Pinterest Will Rule in 2014">here</A>. Sociable Blog10 Ingenious Hacks That Helped Facebook Take Over the Internet – Behind the scenes, inside the massive data centers that power this worldwide social network, you’ll find all sorts of other technologies that have changed our world in very different ways. Learn about Zuckerberg’s “Hacker Way” on an epic scale. <a href="http://www.wired.com/wiredenterprise/2014/02/facebook-hacks/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.wired.com/wiredenterprise/2014/02/facebook-hacks/');" target="_blank" title="Facebook Hacks">Wired</A>The 2014 Google Tracker – This post is a collection of all the hints, announcements, and acquisitions  from Google lately, such as plans for Android, gaming, smart homes, healthcare, robots, and much, much more along with some speculation. <a href="http://arstechnica.com/gadgets/2014/02/the-2014-google-tracker-everything-we-know-google-is-working-on-this-year/" onclick="javascript:pageTracker._trackPageview('/outgoing/arstechnica.com/gadgets/2014/02/the-2014-google-tracker-everything-we-know-google-is-working-on-this-year/');" target="_blank" title="2014 Google Tracker">Arstechnica</A>Shares in Twitter Plummet After User Growth Slows – Twitter was valued at $18 Billion when it floated on the New York Stock Exchange in November, but the blogging platform shares fell by 24% after it reported slower growth in user numbers. Twitter averaged 241 million monthly users in the last quarter of the year, up just 3.8% on the previous quarter. <a href="http://www.bbc.co.uk/news/business-26059710%20…" onclick="javascript:pageTracker._trackPageview('/outgoing/www.bbc.co.uk/news/business-26059710%20…');" target="_blank" title="Twitter Shares Plummet">BBC News</A>Twitter Turns to Flipboard to Acquire Users for Vine – Growth is a top-of-mind concern for Twitter (see above) and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine. The current full-screen ad is aimed at user acquisition and prompts users to install Vine. <a href="http://adage.com/article/digital/twitter-turns-flipboard-acquire-users-vine/291656" onclick="javascript:pageTracker._trackPageview('/outgoing/adage.com/article/digital/twitter-turns-flipboard-acquire-users-vine/291656');" target="_blank" title="Twitter Turns to Flipboard to Acquire Vine Users">AdAge</A>Google Showing Large Video Embeds in Some Search Results – Now, if you search Google for video related content, Google may return a large playable video directly at the top of the search results. <a href="http://searchengineland.com/google-showing-large-video-embeds-search-results-183345" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/google-showing-large-video-embeds-search-results-183345');" target="_blank" title="Google Showing Large Video Embeds in Some Search Results">Search Engine Land</A>Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing – If you have your business set up on Google local pages, there are a couple changes that you should be aware of when it comes to verifying and updating your Google+ business listing. If you received an “Action Required” email from Google, don’t worry. You simply need to login to Places for Business, review your business information, update it if necessary, and click Submit. <a href="http://searchenginewatch.com/article/2327744/Google-Warns-Local-Businesses-You-Have-3-Weeks-to-Save-Your-Places-Listing" onclick="javascript:pageTracker._trackPageview('/outgoing/searchenginewatch.com/article/2327744/Google-Warns-Local-Businesses-You-Have-3-Weeks-to-Save-Your-Places-Listing');" target="_blank" title="Google Warns Local Businesses">Search Engine Watch</A>Pinterest Launches New Mobile Website for its Growing Base of Mobile Users – While Pinterest’s blog post claimed the mobile redesign is the result of the site continuing to grow internationally, TechCrunch reports the primary driver of the redesign is Pinterest’s influx of mobile traffic, claiming 75 percent of all daily Pinterest traffic comes from “native mobile applications.” Their new mobile site includes an updated board page, sign-up flow, as well as now displaying recent boards in the board picker. <a href="http://marketingland.com/pinterest-launches-new-mobile-website-better-serve-growing-base-mobile-users-73287" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/pinterest-launches-new-mobile-website-better-serve-growing-base-mobile-users-73287');" target="_blank" title="Pinterest Launches New Mobile Website">Marketing Land</A>London Tube Strike: 10 Brands Marketing in the Moment – Here’s how brands have used Twitter, Vine or email to market in the moment and try to make the most out of the London Underground strike action. Great use of humor (or should I say, humour;-) <a href="http://econsultancy.com/blog/64285-tube-strike-10-brands-marketing-in-the-moment" onclick="javascript:pageTracker._trackPageview('/outgoing/econsultancy.com/blog/64285-tube-strike-10-brands-marketing-in-the-moment');" target="_blank" title="Brands Marketing in the Moment">eConsultancy</A>Yahoo Turns to Yelp to Beef Up Local Search – Yahoo has recently started to introduce a new, more elaborate presentation of local business content into its search results. It’s very likely that we’ll see Yelp reviews, photos and other content integrated into Yahoo search in a way very similar to Bing. However, Yahoo will probably go further if it considers Yelp’s content a potential differentiator. <a href="http://searchengineland.com/yahoo-turns-yelp-beef-local-search-183858" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/yahoo-turns-yelp-beef-local-search-183858');" target="_blank" title="Yahoo Turns to Yelp">Search Engine Land</A>Klout Evolves Into a Content Creation Platform as it Seeks to Help You Become More Influential – The emphasis is no longer on your score, but about how you can create and share informative and relevant content in order to keep your audience engaged and influenced. Klout’s Chief Product Officer says that the redesign includes four tags that will be displayed to highlight fresh content, along with those stories that are starting to trend online: on the rise, crowd pleaser, hidden gem and hot off the presses. <a href="http://thenextweb.com/insider/2014/02/06/klout-evolves-content-creation-platform-seeks-help-become-influential/#!vBAyd" onclick="javascript:pageTracker._trackPageview('/outgoing/thenextweb.com/insider/2014/02/06/klout-evolves-content-creation-platform-seeks-help-become-influential/#!vBAyd');" target="_blank" title="Klout Evolves Into Content Creation Platform">The Next Web</A>Study: 73% of U.S. Teens are on Facebook – As the hoopla surrounding Facebook’s 10th birthday this month dies down, you may have missed this recent study from Pew Research Center. They released a treasure trove of facts about the social network, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network. <a href="http://allfacebook.com/study-pew-research-center-6-facts_b128950" onclick="javascript:pageTracker._trackPageview('/outgoing/allfacebook.com/study-pew-research-center-6-facts_b128950');" target="_blank" title="73% of US Teens on Facebook">Media Bistro</A>Google Adds 1,000+ New Categories to Places Dashboard – Google is making some new changes to Google Places for Business in order to make it easier for users to find businesses in international countries by adding more than 1,000 categories globally into the Places dashboard. <a href="http://searchenginewatch.com/article/2327231/Google-Adds-1000-New-Categories-to-Places-Dashboard" onclick="javascript:pageTracker._trackPageview('/outgoing/searchenginewatch.com/article/2327231/Google-Adds-1000-New-Categories-to-Places-Dashboard');" target="_blank" title="Google Adds 1000+ New Categories to Places">Search Engine Watch</A>Mozilla to Sell Ads in Firefox Web Browser – The ads will appear within the tiles of Firefox’s new tabs page, which will also begin to suggest pre-packaged content for first-time users. Mozilla is calling the new initiative “Directory Tiles.” Despite their previous stance on blocking third-party ad technologies by default, they assured an IAB audience recently that they actually want to work with them, rather than lock down its ecosystem. <a href="http://adage.com/article/special-report-iab-annual-meeting/mozilla-sell-ads-firefox/291641/" onclick="javascript:pageTracker._trackPageview('/outgoing/adage.com/article/special-report-iab-annual-meeting/mozilla-sell-ads-firefox/291641/');" target="_blank" title="Mozilla to Sell Ads in Firefox Browser">AdAge</A>Friendlier Twitter Photo Sharing is Here – Now you can crop your photos by selecting an aspect, such as square or wide. You can rotate an image before you share it to make sure it fits nicely in your Tweet. And when you upload a photo of people, you’ll see a reminder to @ mention your friends so they can see your photo too. Available now on Android and coming soon for iPhone. <a href="https://blog.twitter.com/2014/friendlier-photo-sharing-is-here" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.twitter.com/2014/friendlier-photo-sharing-is-here');" target="_blank" title="Friendlier Twitter Sharing">Twitter Blog</A>Report: Mobile Drove More Than $200 Billion in 2013 Retail Sales – Mobile ad network, xAd, released data and findings in a new report stating that its geo- and audience-targeted display campaigns saw performance metrics “nearly 15 percent above the industry average” and search ad response rates that were “37 percent higher than current CTR benchmarks.” <a href="http://marketingland.com/report-mobile-drove-200-billion-2013-retail-sales-73866" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/report-mobile-drove-200-billion-2013-retail-sales-73866');" target="_blank" title="Mobile Drove $200 Billion+ in Retail Sails">Marketing Land</A>Study: Marketers Begin Aligning Content With the Buyer Journey – Recent research has brought to light the importance of customizing content to the buyer’s journey stage, something that few B2B content marketers feel adept at doing. A new study from Oracle Eloqua and LookBookHQ, conducted among the Oracle Eloqua community, suggests that content marketers are trying to get better on this front. <a href="http://www.marketingcharts.com/wp/online/marketers-begin-aligning-content-with-the-buyer-journey-39783" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/marketers-begin-aligning-content-with-the-buyer-journey-39783');" target="_blank" title="Marketers Begin Aligning Content With Buyer Journey">Marketing Charts</A>Google’s New “Rich Snippets” Penalty – Here’s an actionable checklist to make sure your rich snippets are in order — the easiest ways to validate your structured data markup and the main points to consider. <a href="http://www.link-assistant.com/news/rich-snippets-penalty.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.link-assistant.com/news/rich-snippets-penalty.html');" target="_blank" title="Google’s New “Rich Snippets” Penalty">Link Assistant</A>Google Brings Search Funnels Attribution Modeling Tool to AdWords – Wanting to help marketers better understand how AdWords campaigns are part of the sales funnel, advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns that are contributing to the funnel, but aren’t represented in last click conversions. <a href="http://searchengineland.com/google-brings-search-funnels-attribution-modeling-tool-adwords-183237" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/google-brings-search-funnels-attribution-modeling-tool-adwords-183237');" target="_blank" title="Google Brings Search Funnels Attribution Modeling Tool to AdWords">Search Engine Land</A>Facebook Now Lets You Edit Your “Look Back” Movie – After numerous user complaints, Facebook implemented an “edit” button. The editor might not be quite as feature-rich as some might have hoped; you can’t choose any Facebook photo to replace those that you don’t like — you can just select from a wider array of pre-picked photos/status updates. <a href="http://techcrunch.com/2014/02/07/how-to-edit-facebook-look-back-video/" onclick="javascript:pageTracker._trackPageview('/outgoing/techcrunch.com/2014/02/07/how-to-edit-facebook-look-back-video/');" target="_blank" title="Facebook Now Lets You Edit Your “Look Back” Movie">TechCrunch</A>Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth – Pandora’s personalized stations are designed as much to introduce users to new music as they are to let them have what they are already familiar with. The simplified submission process is designed to give another big push to the discovery experience. <a href="http://www.clickz.com/clickz/news/2327463/pandora-simplifies-open-music-submission-as-it-launches-ad-powered-growth" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2327463/pandora-simplifies-open-music-submission-as-it-launches-ad-powered-growth');" target="_blank" title="Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth">ClickZ</A>On <a href="http://www.toprankblog.com/2014/02/9-influencer-discovery-tools/" target="_blank" title="9 Influencer Discovery Tools">9 Tools to Discover Influencers in Your Industry</A>, Joan Stewart said, Thanks, Lee, for a fabulous list of tools that help people really drill down and target influencers. One of the best things about knowing the big dogs in your industry is that you can not only connect with them, but learn from them.On <a href="http://www.toprankblog.com/2014/02/print-newsletters-content-marketing-tactic/" target="_blank" title="Print Newsletters as Content Marketing Tactic">Print Newsletters as Content Marketing Tactic: Pros, Cons, Examples and Best Practices</A>, Sarah Bauer said, I like the idea of creating value in the print newsletter as something to hold on to in the home or workplace, due to its usefulness or sheer aesthetic appeal (or both!) That might be a good result to strive for when approaching this tactic.On <a href="http://www.toprankblog.com/2014/02/business-blogging-make-sense/" target="_blank" title="Does Business Blogging Still Make Sense?">Does It Still Make Sense For Companies to Blog?</A>, Tom Collins said, Great stuff, Lee. It seems to me that a company blog remains the hub around which all the other social media/networking platforms should revolve — if nothing else to collect your content in a platform you actually own and control. I wrote a post back in 2009, attempting to list the “flavors” of ROI for businesses from engaging in social media and made it to 16. You’ve ticked several of them above. The more things change …Brandon Chestnut said, Congrats on delivering such great content for so many years. Looking back, it’s hard to believe how far we’ve come since 2003.While the lens through which we have viewed blogs has changed with the rise (and fall) of many social networks and communities, I still feel strongly that blogs serve as the “center of the universe” for most online marketing or content programs. I remember when Chris Brogan began talking up the idea of brands leveraging home bases and outposts. In my mind, that approach still holds true today. While, there are more mediums and methods for telling stories and delivering content in 2014, there still is a need for a central location where all efforts are tied together. More often than not, blogs can serve as that hub.What were the top online and digital marketing news stories for you this week?Thanks for reading and have a great weekend!<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/HfnTMTMx5sY/" rel="nofollow" target="_blank">View the original article here</a>

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, ...

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08.45