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Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

<a id="dd_start"></A><img alt="Pinterest Infographic" class="aligncenter size-full wp-image-16481" height="319" src="/Pinterest-Infographic.jpg" title="Pinterest Infographic" width="450">30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, Omnicore has made a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools. See why <a href="http://ow.ly/tjeJO" onclick="javascript:pageTracker._trackPageview('/outgoing/ow.ly/tjeJO');" target="_blank" title="Pinterest Will Rule in 2014">here</A>. Sociable Blog10 Ingenious Hacks That Helped Facebook Take Over the Internet – Behind the scenes, inside the massive data centers that power this worldwide social network, you’ll find all sorts of other technologies that have changed our world in very different ways. Learn about Zuckerberg’s “Hacker Way” on an epic scale. <a href="http://www.wired.com/wiredenterprise/2014/02/facebook-hacks/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.wired.com/wiredenterprise/2014/02/facebook-hacks/');" target="_blank" title="Facebook Hacks">Wired</A>The 2014 Google Tracker – This post is a collection of all the hints, announcements, and acquisitions  from Google lately, such as plans for Android, gaming, smart homes, healthcare, robots, and much, much more along with some speculation. <a href="http://arstechnica.com/gadgets/2014/02/the-2014-google-tracker-everything-we-know-google-is-working-on-this-year/" onclick="javascript:pageTracker._trackPageview('/outgoing/arstechnica.com/gadgets/2014/02/the-2014-google-tracker-everything-we-know-google-is-working-on-this-year/');" target="_blank" title="2014 Google Tracker">Arstechnica</A>Shares in Twitter Plummet After User Growth Slows – Twitter was valued at $18 Billion when it floated on the New York Stock Exchange in November, but the blogging platform shares fell by 24% after it reported slower growth in user numbers. Twitter averaged 241 million monthly users in the last quarter of the year, up just 3.8% on the previous quarter. <a href="http://www.bbc.co.uk/news/business-26059710%20…" onclick="javascript:pageTracker._trackPageview('/outgoing/www.bbc.co.uk/news/business-26059710%20…');" target="_blank" title="Twitter Shares Plummet">BBC News</A>Twitter Turns to Flipboard to Acquire Users for Vine – Growth is a top-of-mind concern for Twitter (see above) and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine. The current full-screen ad is aimed at user acquisition and prompts users to install Vine. <a href="http://adage.com/article/digital/twitter-turns-flipboard-acquire-users-vine/291656" onclick="javascript:pageTracker._trackPageview('/outgoing/adage.com/article/digital/twitter-turns-flipboard-acquire-users-vine/291656');" target="_blank" title="Twitter Turns to Flipboard to Acquire Vine Users">AdAge</A>Google Showing Large Video Embeds in Some Search Results – Now, if you search Google for video related content, Google may return a large playable video directly at the top of the search results. <a href="http://searchengineland.com/google-showing-large-video-embeds-search-results-183345" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/google-showing-large-video-embeds-search-results-183345');" target="_blank" title="Google Showing Large Video Embeds in Some Search Results">Search Engine Land</A>Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing – If you have your business set up on Google local pages, there are a couple changes that you should be aware of when it comes to verifying and updating your Google+ business listing. If you received an “Action Required” email from Google, don’t worry. You simply need to login to Places for Business, review your business information, update it if necessary, and click Submit. <a href="http://searchenginewatch.com/article/2327744/Google-Warns-Local-Businesses-You-Have-3-Weeks-to-Save-Your-Places-Listing" onclick="javascript:pageTracker._trackPageview('/outgoing/searchenginewatch.com/article/2327744/Google-Warns-Local-Businesses-You-Have-3-Weeks-to-Save-Your-Places-Listing');" target="_blank" title="Google Warns Local Businesses">Search Engine Watch</A>Pinterest Launches New Mobile Website for its Growing Base of Mobile Users – While Pinterest’s blog post claimed the mobile redesign is the result of the site continuing to grow internationally, TechCrunch reports the primary driver of the redesign is Pinterest’s influx of mobile traffic, claiming 75 percent of all daily Pinterest traffic comes from “native mobile applications.” Their new mobile site includes an updated board page, sign-up flow, as well as now displaying recent boards in the board picker. <a href="http://marketingland.com/pinterest-launches-new-mobile-website-better-serve-growing-base-mobile-users-73287" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/pinterest-launches-new-mobile-website-better-serve-growing-base-mobile-users-73287');" target="_blank" title="Pinterest Launches New Mobile Website">Marketing Land</A>London Tube Strike: 10 Brands Marketing in the Moment – Here’s how brands have used Twitter, Vine or email to market in the moment and try to make the most out of the London Underground strike action. Great use of humor (or should I say, humour;-) <a href="http://econsultancy.com/blog/64285-tube-strike-10-brands-marketing-in-the-moment" onclick="javascript:pageTracker._trackPageview('/outgoing/econsultancy.com/blog/64285-tube-strike-10-brands-marketing-in-the-moment');" target="_blank" title="Brands Marketing in the Moment">eConsultancy</A>Yahoo Turns to Yelp to Beef Up Local Search – Yahoo has recently started to introduce a new, more elaborate presentation of local business content into its search results. It’s very likely that we’ll see Yelp reviews, photos and other content integrated into Yahoo search in a way very similar to Bing. However, Yahoo will probably go further if it considers Yelp’s content a potential differentiator. <a href="http://searchengineland.com/yahoo-turns-yelp-beef-local-search-183858" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/yahoo-turns-yelp-beef-local-search-183858');" target="_blank" title="Yahoo Turns to Yelp">Search Engine Land</A>Klout Evolves Into a Content Creation Platform as it Seeks to Help You Become More Influential – The emphasis is no longer on your score, but about how you can create and share informative and relevant content in order to keep your audience engaged and influenced. Klout’s Chief Product Officer says that the redesign includes four tags that will be displayed to highlight fresh content, along with those stories that are starting to trend online: on the rise, crowd pleaser, hidden gem and hot off the presses. <a href="http://thenextweb.com/insider/2014/02/06/klout-evolves-content-creation-platform-seeks-help-become-influential/#!vBAyd" onclick="javascript:pageTracker._trackPageview('/outgoing/thenextweb.com/insider/2014/02/06/klout-evolves-content-creation-platform-seeks-help-become-influential/#!vBAyd');" target="_blank" title="Klout Evolves Into Content Creation Platform">The Next Web</A>Study: 73% of U.S. Teens are on Facebook – As the hoopla surrounding Facebook’s 10th birthday this month dies down, you may have missed this recent study from Pew Research Center. They released a treasure trove of facts about the social network, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network. <a href="http://allfacebook.com/study-pew-research-center-6-facts_b128950" onclick="javascript:pageTracker._trackPageview('/outgoing/allfacebook.com/study-pew-research-center-6-facts_b128950');" target="_blank" title="73% of US Teens on Facebook">Media Bistro</A>Google Adds 1,000+ New Categories to Places Dashboard – Google is making some new changes to Google Places for Business in order to make it easier for users to find businesses in international countries by adding more than 1,000 categories globally into the Places dashboard. <a href="http://searchenginewatch.com/article/2327231/Google-Adds-1000-New-Categories-to-Places-Dashboard" onclick="javascript:pageTracker._trackPageview('/outgoing/searchenginewatch.com/article/2327231/Google-Adds-1000-New-Categories-to-Places-Dashboard');" target="_blank" title="Google Adds 1000+ New Categories to Places">Search Engine Watch</A>Mozilla to Sell Ads in Firefox Web Browser – The ads will appear within the tiles of Firefox’s new tabs page, which will also begin to suggest pre-packaged content for first-time users. Mozilla is calling the new initiative “Directory Tiles.” Despite their previous stance on blocking third-party ad technologies by default, they assured an IAB audience recently that they actually want to work with them, rather than lock down its ecosystem. <a href="http://adage.com/article/special-report-iab-annual-meeting/mozilla-sell-ads-firefox/291641/" onclick="javascript:pageTracker._trackPageview('/outgoing/adage.com/article/special-report-iab-annual-meeting/mozilla-sell-ads-firefox/291641/');" target="_blank" title="Mozilla to Sell Ads in Firefox Browser">AdAge</A>Friendlier Twitter Photo Sharing is Here – Now you can crop your photos by selecting an aspect, such as square or wide. You can rotate an image before you share it to make sure it fits nicely in your Tweet. And when you upload a photo of people, you’ll see a reminder to @ mention your friends so they can see your photo too. Available now on Android and coming soon for iPhone. <a href="https://blog.twitter.com/2014/friendlier-photo-sharing-is-here" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.twitter.com/2014/friendlier-photo-sharing-is-here');" target="_blank" title="Friendlier Twitter Sharing">Twitter Blog</A>Report: Mobile Drove More Than $200 Billion in 2013 Retail Sales – Mobile ad network, xAd, released data and findings in a new report stating that its geo- and audience-targeted display campaigns saw performance metrics “nearly 15 percent above the industry average” and search ad response rates that were “37 percent higher than current CTR benchmarks.” <a href="http://marketingland.com/report-mobile-drove-200-billion-2013-retail-sales-73866" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/report-mobile-drove-200-billion-2013-retail-sales-73866');" target="_blank" title="Mobile Drove $200 Billion+ in Retail Sails">Marketing Land</A>Study: Marketers Begin Aligning Content With the Buyer Journey – Recent research has brought to light the importance of customizing content to the buyer’s journey stage, something that few B2B content marketers feel adept at doing. A new study from Oracle Eloqua and LookBookHQ, conducted among the Oracle Eloqua community, suggests that content marketers are trying to get better on this front. <a href="http://www.marketingcharts.com/wp/online/marketers-begin-aligning-content-with-the-buyer-journey-39783" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/marketers-begin-aligning-content-with-the-buyer-journey-39783');" target="_blank" title="Marketers Begin Aligning Content With Buyer Journey">Marketing Charts</A>Google’s New “Rich Snippets” Penalty – Here’s an actionable checklist to make sure your rich snippets are in order — the easiest ways to validate your structured data markup and the main points to consider. <a href="http://www.link-assistant.com/news/rich-snippets-penalty.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.link-assistant.com/news/rich-snippets-penalty.html');" target="_blank" title="Google’s New “Rich Snippets” Penalty">Link Assistant</A>Google Brings Search Funnels Attribution Modeling Tool to AdWords – Wanting to help marketers better understand how AdWords campaigns are part of the sales funnel, advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously to analyze keywords, ad groups and campaigns that are contributing to the funnel, but aren’t represented in last click conversions. <a href="http://searchengineland.com/google-brings-search-funnels-attribution-modeling-tool-adwords-183237" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/google-brings-search-funnels-attribution-modeling-tool-adwords-183237');" target="_blank" title="Google Brings Search Funnels Attribution Modeling Tool to AdWords">Search Engine Land</A>Facebook Now Lets You Edit Your “Look Back” Movie – After numerous user complaints, Facebook implemented an “edit” button. The editor might not be quite as feature-rich as some might have hoped; you can’t choose any Facebook photo to replace those that you don’t like — you can just select from a wider array of pre-picked photos/status updates. <a href="http://techcrunch.com/2014/02/07/how-to-edit-facebook-look-back-video/" onclick="javascript:pageTracker._trackPageview('/outgoing/techcrunch.com/2014/02/07/how-to-edit-facebook-look-back-video/');" target="_blank" title="Facebook Now Lets You Edit Your “Look Back” Movie">TechCrunch</A>Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth – Pandora’s personalized stations are designed as much to introduce users to new music as they are to let them have what they are already familiar with. The simplified submission process is designed to give another big push to the discovery experience. <a href="http://www.clickz.com/clickz/news/2327463/pandora-simplifies-open-music-submission-as-it-launches-ad-powered-growth" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2327463/pandora-simplifies-open-music-submission-as-it-launches-ad-powered-growth');" target="_blank" title="Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth">ClickZ</A>On <a href="http://www.toprankblog.com/2014/02/9-influencer-discovery-tools/" target="_blank" title="9 Influencer Discovery Tools">9 Tools to Discover Influencers in Your Industry</A>, Joan Stewart said, Thanks, Lee, for a fabulous list of tools that help people really drill down and target influencers. One of the best things about knowing the big dogs in your industry is that you can not only connect with them, but learn from them.On <a href="http://www.toprankblog.com/2014/02/print-newsletters-content-marketing-tactic/" target="_blank" title="Print Newsletters as Content Marketing Tactic">Print Newsletters as Content Marketing Tactic: Pros, Cons, Examples and Best Practices</A>, Sarah Bauer said, I like the idea of creating value in the print newsletter as something to hold on to in the home or workplace, due to its usefulness or sheer aesthetic appeal (or both!) That might be a good result to strive for when approaching this tactic.On <a href="http://www.toprankblog.com/2014/02/business-blogging-make-sense/" target="_blank" title="Does Business Blogging Still Make Sense?">Does It Still Make Sense For Companies to Blog?</A>, Tom Collins said, Great stuff, Lee. It seems to me that a company blog remains the hub around which all the other social media/networking platforms should revolve — if nothing else to collect your content in a platform you actually own and control. I wrote a post back in 2009, attempting to list the “flavors” of ROI for businesses from engaging in social media and made it to 16. You’ve ticked several of them above. The more things change …Brandon Chestnut said, Congrats on delivering such great content for so many years. Looking back, it’s hard to believe how far we’ve come since 2003.While the lens through which we have viewed blogs has changed with the rise (and fall) of many social networks and communities, I still feel strongly that blogs serve as the “center of the universe” for most online marketing or content programs. I remember when Chris Brogan began talking up the idea of brands leveraging home bases and outposts. In my mind, that approach still holds true today. While, there are more mediums and methods for telling stories and delivering content in 2014, there still is a need for a central location where all efforts are tied together. More often than not, blogs can serve as that hub.What were the top online and digital marketing news stories for you this week?Thanks for reading and have a great weekend!<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/HfnTMTMx5sY/" rel="nofollow" target="_blank">View the original article here</a>

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, ...

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08.45

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, ...

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07.07

Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

<a id="dd_start"></A><img alt="How do colors affect purchases" class="alignnone size-full wp-image-16428" height="280" src="/colors-affect-purchase-kissmetrics.png" width="450">How Do Colors Affect Purchases? –  For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy, a great deal is decided by visual cues like color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.  <a href="http://blog.kissmetrics.com/color-psychology/" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.kissmetrics.com/color-psychology/');" target="_blank">KISSmetrics</A>Pinterest Gives the Gift of GIFs, Recipe Search – Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and functionality for GIF images. <a href="http://www.clickz.com/clickz/news/2324817/pinterest-gives-the-gift-of-gifs-recipe-search" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2324817/pinterest-gives-the-gift-of-gifs-recipe-search');" target="_blank" title="Pinterest Gives GIFs">ClickZ</A>Twitter Launches Card Analytics to Let Publishers Monitor Impressions, Clicks – The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows. If Twitter can teach publishers how to create better content, the service as a whole will become more informative, engaging, and, ideally, money-producing. Here’s a video that explains the features in more depth. <a href="http://techcrunch.com/2014/01/23/analytics-for-twitter-cards/" onclick="javascript:pageTracker._trackPageview('/outgoing/techcrunch.com/2014/01/23/analytics-for-twitter-cards/');" target="_blank" title="Analytics for Twitter Cards">TechCrunch</A>Google Scoops Up Artificial Intelligence Firm DeepMind – The acquisition follows a series of purchase made this month including Android development company Bitspin, along with Nest Labs, and Impermium. DeepMind founders describe the company’s technology as combining machine learning and systems neuroscience to build general-purpose learning algorithms. <a href="http://www.mediapost.com/publications/article/218176/google-scoops-up-artificial-intelligence-firm-deep.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.mediapost.com/publications/article/218176/google-scoops-up-artificial-intelligence-firm-deep.html');" target="_blank" title="Google Buys AI Firm DeepMind">MediaPost</A>Facebook News Feed Tweak Downplays Text Updates From Pages – The latest News Feed algorithm tweak will likely be good news for users, but could prove to be another headache for brands. A Facebook spokesperson says that they will start showing more text status updates from users in the News Feed, but it will downplay the number of text status updates from Pages. The change was based on an observation that Facebook users respond better to text posts from other users than they do from Pages. <a href="http://mashable.com/2014/01/21/facebook-news-feed-tweak/" onclick="javascript:pageTracker._trackPageview('/outgoing/mashable.com/2014/01/21/facebook-news-feed-tweak/');" target="_blank" title="Facebook Newsfeed Tweak">Mashable</A>Apple’s Next China Challenge Comes From Local Smartphone Rivals – China’s brands are likely to do well as demand grows for inexpensive smartphones. “Cheap devices are not the attractive segment that normally grabs headlines, but IDC data shows this is the portion of the market that is driving volume,” said Ryan Reith, program director with IDC’s Worldwide Quarterly Mobile Phone Tracker. <a href="http://www.businessweek.com/articles/2014-01-28/apples-next-china-challenge-comes-from-local-rivals" onclick="javascript:pageTracker._trackPageview('/outgoing/www.businessweek.com/articles/2014-01-28/apples-next-china-challenge-comes-from-local-rivals');" target="_blank" title="Apples Next China Challenge">Business Week</A>The Instagram Rule of 11 – The number 11 represents a simple but important tipping point. Once you earn 11 likes on Instagram for a photo that you’ve posted, the service shrinks down the likes from a list of your friends’ handles to a number. For many users, this simple milestone is important. In a study MRY conducted on Millennials’ technology behavior, respondents noted passionately the need to reach this number. Apparently, there’s an Instagram “rush hour,” which takes place when people are commuting home around 5 p.m. to 7 p.m. <a href="http://www.clickz.com/clickz/column/2325052/the-instagram-rule-of-11" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/column/2325052/the-instagram-rule-of-11');" target="_blank" title="Instagram Rule of 11">ClickZ</A>Google Ends its Motorola Misadventure – In an attempt to mimic Apple, acquiring Motorola was a failure. Phones such as the Moto X have not performed spectacularly; at the same time, Google’s ownership of Motorola irritated other handset makers, such as Samsung Electronics. Google also wanted to get its hands on Motorola’s deep patent portfolio and to neutralize the threats Motorola was making against Google and other members of the Android world. While they succeeded in avoiding an all-out Android legal disaster, they paid a price – selling Motorola for $9.6 Billion and effectively saying goodbye to the smartphone business. <a href="http://www.forbes.com/sites/parmyolson/2014/01/29/google-bids-goodbye-to-the-smartphone-business-with-2-9-billion-motorola-sale/" onclick="javascript:pageTracker._trackPageview('/outgoing/www.forbes.com/sites/parmyolson/2014/01/29/google-bids-goodbye-to-the-smartphone-business-with-2-9-billion-motorola-sale/');" target="_blank" title="Google Ends its Smartphone Business with Motorola Sale">Forbes</A>4 in 10 Top Retail Brands Using Vine – Also of note, adoption of Pinterest has grown from 78% in to 89%, reports 8th Bridge, putting the visual platform on par with Twitter. Separately, 54% of retailers either already use (13%) or plan to use (41%) social login within the next year. If those plans materialize, retailers should be collecting a lot more social data; currently, the analysis finds that only 27% are collecting customer likes and only 2% are asking for a customer’s friend list and the friends’ likes. <a href="http://www.marketingcharts.com/wp/online/4-in-10-top-retail-brands-using-vine-39266/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink&utm_reader=feedly" onclick="javascript:pageTracker._trackPageview('/outgoing/www.marketingcharts.com/wp/online/4-in-10-top-retail-brands-using-vine-39266/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink&utm_reader=feedly');" target="_blank" title="Retail Brands Using Vine">Marketing Charts</A>How the Top 100 Brands Use Twitter – Audiences for brands grew by 20% in Q4 2013 and brand tweets that included pictures and content links generated the most engagement. The average number of followers for the top 100 brands is 870,000, however 58% of the top brands have over 100,000 followers. Read the research as well as ways to increase engagement from Simply Measured. <a href="http://econsultancy.com/blog/64182-how-the-top-100-brands-use-twitter?utm_medium=feeds&utm_source=blog&utm_reader=feedly" onclick="javascript:pageTracker._trackPageview('/outgoing/econsultancy.com/blog/64182-how-the-top-100-brands-use-twitter?utm_medium=feeds&utm_source=blog&utm_reader=feedly');" target="_blank" title="How Top Brands Use Twitte">eConsultancy</A>Report: State of Mobile Advertising  – The fourth quarter of 2013 closed yet another year of impressive growth for mobile advertising. In the smartphone OS race, Android is now the leader over iPhone. Within the quickly-growing tablet market, Apple still maintains a significant lead, but Android is staking its claim, and tablet impressions are on the rise. Read more insights and trends to watch for 2014. <a href="http://www.operamediaworks.com/insights/sma.html" onclick="javascript:pageTracker._trackPageview('/outgoing/www.operamediaworks.com/insights/sma.html');" target="_blank" title="State of Mobile Advertising">Opera MediaWorks</A>10 Web Analytics Trends for 2014 – Two trends that captured my attention are 1) Google compensating for ‘not provided’, e.g. If not showing the exact search phrase, perhaps they can expose search phrase categories or better integration with Web Master Tools; and 2) Better tools for integration with third party data. Since 2013 was the year of Big Data, 2014 may be the year we see web analytics platforms help site owners to have a more 360 degree view of their prospects and customers. What trends do you see ahead? <a href="http://mashable.com/2014/01/08/web-analytics-trends/" onclick="javascript:pageTracker._trackPageview('/outgoing/mashable.com/2014/01/08/web-analytics-trends/');" target="_blank" title="Web Analytics Trends 2014">Mashable</A>Google Adds a Knowledge Graph Popup to Search Results – The popup adds more information about certain search results, which sounds like it should be good for searchers. While this extra information could be good news for site owners, the popup also adds up to three extra links to the search result that don’t go to your website. Since it is Knowledge Graph data, the popups rely heavily on Wikipedia, which also may not necessarily be a good user experience, depending on how you feel about Wikipedia.  <a href="http://searchengineland.com/google-adds-a-knowledge-graph-popup-to-search-results-but-is-it-good-for-site-owners-182408" onclick="javascript:pageTracker._trackPageview('/outgoing/searchengineland.com/google-adds-a-knowledge-graph-popup-to-search-results-but-is-it-good-for-site-owners-182408');" target="_blank" title="Google Adds Knowledge Graph Popup">Search Engine Land</A>New Data: 50% of Companies Use More Than One Marketing Automation Solution – Even if a lot of companies are using more than one marketing automation software solution, there’s really no one reason to explain it all. But, some might be spending way more money on multiple marketing automation solutions than they probably need to. Be sure to read the comments which are particularly insightful. <a href="http://blog.hubspot.com/marketing/marketing-automation-survey-results-hspr" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.hubspot.com/marketing/marketing-automation-survey-results-hspr');" target="_blank" title="50 Percent of Companies Use More Than One Marketing Automation Solution">Hub Spot</A>Facebook Ads Drive 60% Increase in Sales Revenue – Brands and companies are now being encouraged to concentrate on paid ads for their Facebook marketing strategies and forget the free channel of running a Facebook page. The latest report from Kenshoo seems to bolster the belief that this change in direction means Facebook’s becoming a more ad-driven marketing landscape, rather than a content driven one. <a href="http://econsultancy.com/blog/64189-facebook-ads-drive-60-increase-in-sales-revenue?utm_medium=feeds&utm_source=blog&utm_reader=feedly" onclick="javascript:pageTracker._trackPageview('/outgoing/econsultancy.com/blog/64189-facebook-ads-drive-60-increase-in-sales-revenue?utm_medium=feeds&utm_source=blog&utm_reader=feedly');" target="_blank" title="Facebook Ads Drive 60 Percent Increase in Sales Revenue">eConsultancy</A>Foursquare Vulnerability Exposes 45 Million Users’ Email Addresses – According to a penetration tester and hacker, Jamal Eddine, an attacker could and did extract email addresses of all 45 million users just by using a few lines of scripting tool. Basically the flaw exists in the invitation system of the Foursquare app. He reported the flaw to Foursquare’s Security Team, and they have finally fixed the issue. <a href="http://thehackernews.com/2014/01/foursquare-vulnerability-that-exposes.html" onclick="javascript:pageTracker._trackPageview('/outgoing/thehackernews.com/2014/01/foursquare-vulnerability-that-exposes.html');" target="_blank" title="Foursquare Vulnerable">The Hacker News</A>Report: Marketing Emails Opened on Mobile Devices Continue to Climb – Sixty-five percent (65%) of marketing emails were opened on mobile devices during the last quarter of 2013 up from 61% for Q3, most likely attributed to seasonal holiday shopping. Apple mobile devices beat out Android mobile devices for usage by a significant percentage, 50% vs. 14%, respectively. <a href="http://marketingland.com/report-65-of-marketing-emails-were-opened-on-mobile-devices-in-q4-2013-71387" onclick="javascript:pageTracker._trackPageview('/outgoing/marketingland.com/report-65-of-marketing-emails-were-opened-on-mobile-devices-in-q4-2013-71387');" target="_blank" title="Marketing Email Open Rates on Mobile Continue to Climb">Marketing Land</A>Paid Search Advertising Accelerates in Q4 2013 – Paid search advertising increased significantly in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Smartphones and tablets also drove the paid search gains. (See above.) <a href="http://www.clickz.com/clickz/news/2324307/paid-search-advertising-accelerates-in-q4-2013" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2324307/paid-search-advertising-accelerates-in-q4-2013');" target="_blank" title="Paid Search Advertising Accelerates in Q4">ClickZ</A>New Data: 9 Revealing European Content Marketing Trends to Watch – Curious about the state of content marketing in Europe? Take a look at this SlideShare and some recent data to find out about our content marketing compatriots in Europe and their marketing efforts. <a href="http://blog.hubspot.com/marketing/content-marketing-in-europe-data" onclick="javascript:pageTracker._trackPageview('/outgoing/blog.hubspot.com/marketing/content-marketing-in-europe-data');" target="_blank" title="Content Marketing Trends in Europe">HubSpot</A>Social Sites Nipping at Facebook, Adobe Says – Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Twitter’s share of referred visits to retail sites grew 125 percent year-over-year, and Pinterest sent 89 percent more shoppers this year than last, according to Adobe’s Q4 2013 Social Media Intelligence Report, which analyzes social media. <a href="http://www.clickz.com/clickz/news/2325066/social-sites-nipping-at-facebook-adobe-says" onclick="javascript:pageTracker._trackPageview('/outgoing/www.clickz.com/clickz/news/2325066/social-sites-nipping-at-facebook-adobe-says');" target="_blank" title="Social Sites Nipping at Facebook">ClickZ</A> See also ‘Tumblr No. 2 in revenue’ at <a href="http://www.adweek.com/news/technology/tumblr-takes-no-2-revenue-visit-social-media-155244" onclick="javascript:pageTracker._trackPageview('/outgoing/www.adweek.com/news/technology/tumblr-takes-no-2-revenue-visit-social-media-155244');" target="_blank" title="Tumblr No. 2 in Ad Revenue">Adweek</A> from the same report.Clickbait bites. Downworthy is Actually Doing Something About it – Marketers, publishers, and anyone on social-media should take notice: the backlash is officially here. One developer has had it with sites that post hyperbolic headlines promising to blow your mind and change your life. She has created an antidote to the rampant click-bait with a Chrome browser plugin, appropriately called Downworthy. <a href="http://www.inc.com/christine-lagorio/clickbait-destroyer-downworthy.html?cid=sf01001" onclick="javascript:pageTracker._trackPageview('/outgoing/www.inc.com/christine-lagorio/clickbait-destroyer-downworthy.html?cid=sf01001');" target="_blank" title="Clickbait Detroyer - Downworthy">Inc.</A>On “<a href="http://www.toprankblog.com/2014/01/difference-content-marketing/" target="_blank" title="Difference Between Content Marketing and Content for Links">What’s the Difference Between Content Marketing and Content for Links? The Wrong Answer Could Cost You</A>,” Jay Baer said, Exceptionally rich insight here, Lee. I hope this post gets the attention it deserves because this distinction will define our industry for the next 24 months.On “<a href="http://www.toprankblog.com/2014/01/podcasting-content-marketing/" target="_blank" title="Podcasting for Content Marketing">Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices</A>,” Loz James said, Great post Nicolette. I love podcasting and get more listeners to my podcast than visitors to my blog – which is great as they’re both doing well. It’s the idea of connecting directly with people so you can help them that appeals to me – and on a personal level you can learn so much and have some fascinating discussions with your guests.Bill Freedman said, Podcasts are great. I’m a regular consumer. Your article is thorough and well written. Nonetheless, I’ve chosen not to put podcasts in my marketing mix. Not now at least. Why? It is hard to build a podcast audience and keep them coming back. What’s more, my favorite podcasts: The Moth, Planet Money, Leo Laporte, This American Life, Harvard Business Review, all started with a strong non-podcast brand and audience before adding a podcast to their mix. Add to that professional on-air talent and high quality production. Podcasting is easy to do, but very, very, very hard to do well enough to attract and maintain an audience. My belief is that it is easier to build a video channel than a podcast channel. But that is a different topic for a different day.John Trader said, Nicolette, great article! I absolutely love the idea of providing an email address at the conclusion of the podcast for people to submit questions and then scheduling a subsequent podcast to answer them! I made podcasts a regular part of my marketing strategy in 2012 and have seen very positive results thus far. I need to take your advice and write more of an outline than a narrative when I speak so it doesn’t sound so scripted. That’s definitely a weakness for me. Thanks!On “<a href="http://www.toprankblog.com/2014/01/linkedin-social-media-experts/" target="_blank" title="Linked Social Media Experts">25 Social Media Marketing Experts You Need to Know According to LinkedIn</A>,”Tia K said, #nailedit – This listed many of the top experts that I follow! But also a few others I definitely need to start watching <img alt=":)" class="wp-smiley" src="/iconsmile.gif"> Downloading the e-book now.What were the top online and digital marketing news stories for you this week?Thanks for reading and have a great weekend!<a id="dd_end"></A> <img alt="Loading ..." class="post-ratings-image" height="16" src="/loading.gif" title="Loading ..." width="16"> Loading ... <a href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/6UNX6Nlazug/" rel="nofollow" target="_blank">View the original article here</a>

Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

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Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

How Do Colors Affect Purchases? – For retailers, shopping is the art of persuasion. Though there are many factors that influence how and ...

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